Spend It on Beckham: World Cup Deals Help Global Star Rake In $51 Million

In what has been an undeniably eventful year for the soccer star-turned business impresario, David Beckham‘s brand business posted double digit revenue and profit growth last year, and that’s before this year’s FIFA World Cup brought in a ton of new attention to the Inter Miami owner.

According to filings released Friday, DRJB Holdings, which is the holding company for Beckham’s brand business, reported revenue of $110.5 million (£84.0 million) up 20 percent from $92.3 million (£72.2 million) in 2024. Net profits were up 47 percent to $65.8 million (£50 million) from $44.9 million (£35.1 million) in 2024.

The company made dividend payments of $51.2 million (£38.9 million) to its shareholders, which include Beckham and his wife Victoria Beckham, but also Authentic Brands Group, which acquired a majority stake in the business for $269 million back in 2022.

According to Authentic, the Beckham brand secured deals with McDonald’s, Verizon and PepsiCo’s Lay’s ahead of the 2026 FIFA World Cup, as well as renewing his deal with Bank of America and launching his CBS and Paramount+ show Beckham & Friends. Many of those deals would have likely kicked into high gear in fiscal 2026, suggesting more growth in the business is to come.

“The recent financial performance has again demonstrated why David Beckham is one of the most powerful global brands in sport, lifestyle, entertainment and much more. It’s been an outstanding year, from new partnerships to important philanthropic campaigns and overall brand growth,” said Corey Salter, the CEO of entertainment at Authentic. “What these results show is that behind the Beckham brand is a strong and highly effective team within Authentic, set up with the financial discipline and strong fundamentals to continue to grow profitably into 2026 and beyond.”