Los Angeles 2028 unveils ‘Stars Align’ as official Olympic and Paralympic Games slogan

Representative Image: Los Angeles 2028 organisers unveiled ‘Stars Align’ as the official slogan for the Olympic and Paralympic Games. | Photo Credit: AP

Organisers of the Los Angeles 2028 Olympic and Paralympic Games unveiled ‘Stars Align’ as the official slogan on Wednesday, seeking to capture the connection between years of athletic preparation and the opportunities presented by the world’s biggest sporting stage.

The slogan was introduced through a 60-second promotional video featuring the Red Hot Chili Peppers’ song ‘Can’t Stop’, alongside prominent Southern California landmarks, including the Hollywood Sign and Griffith Observatory.

While the slogan draws inspiration from Los Angeles’ association with Hollywood and entertainment, LA28 Chief Marketing Officer Alex Merchan said its message extends beyond glamour and good fortune.

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“‘Stars Align’ to us is not based on luck. It’s grounded in effort and commitment,” Merchan told the media, explaining that the campaign reflects the convergence of preparation and opportunity.

Following previous Olympic slogans such as Tokyo 2020’s ‘United by Emotion’ and Paris 2024’s ‘Games Wide Open’, the LA28 campaign seeks to reflect both the host city’s identity and the broader Olympic movement.

Merchan added that the slogan also recognises the contributions of volunteers, local workers and businesses involved in organising the Games, including those participating through LA28’s ‘Local Authentic’ vendor programme.

Los Angeles will host the Olympics for the third time, having previously staged the Games in 1932 and 1984. It will also host the Paralympics for the first time.

The Olympic Games are scheduled from July 14 to 30, followed by the Paralympics from August 15 to 27.