Amanda Brocato Promoted to President of Rosenfield Media Group

Amanda Brocato has been promoted to president of Rosenfield Media Group, where she helps lead the corporate communications practice and drives business development and strategy for the independent PR firm.

Based in Austin, Texas, Brocato has been with Rosenfield Media Group since 2020, when the current incarnation of the company was established under CEO Zach Rosenfield. Brocato had been executive VP of Corporate Communications and Live Events. 

“Amanda’s promotion is long overdue. When we opened RMG, our only goal was to find a way to bring in Amanda to work for us,” Rosenfield said. “We knew how vital she would be to steering the vision of the company and she has exceeded expectations. Because of her PR mind and leadership, RMG’s expansion has been impossible.”

Brocato represents Authentic Brands Group, which handles a range of business ventures and name and likeness dealmaking for Shaquille O’Neal, Authentic Studios, Sports Illustrated and the estates of Muhammad Ali and Marilyn Monroe, among others. Brocato’s other corporate clients include Medium Rare, Credit One Bank and Hershey Co. She has also worked closely with Rosenfield in developing the firm’s AI roadmap service to help clients optimize PR and marketing campaigns.

Brocato will continue to steer RMG’s live event activities, which include more than 40 events annually. Stan Rosenfield and Katie Feldman will remain at the helm of the RMG’s talent division. Last year, the company tapped AXS alum Sean Grabin to serve as its VP of lit and authors.

“I’m incredibly proud of how our far our agency and its reach has grown over the past six years to thrive across entertainment, sports, business and live events,” Brocato said. “On the foundation of fantastic company culture, I look forward to playing a role in how our business evolves with the times to ensure our clients and partners get the comprehensive representation they deserve no matter the lane they choose to operate in.”

Before joining RMG, Brocato was a partner at a hospitality-based PR firm in Austin, working with such clients as W Hotels, The Line and the James Beard Foundation.