Chuttamalle AI clip: Vijay slams explicit deepfake; backs Jr NTR

Jr NTR recently condemned a disturbing AI-generated clip based on ‘Chuttamalle’, his song with Janhvi Kapoor from ‘Devara’. The viral video uses a digitally manipulated version of the actress's likeness to produce explicit visuals that were never part of the original track. Joining the criticism, Vijay Deverakonda has now also spoken out on social media against such misuse of technology.

Vijay Deverakonda demands strict action over ‘Chuttamalle’ video

Taking to his X handle, Vijay Deverakonda wrote, "We have stooped to the levels of absolute lowlife. Whoever is responsible for this should not be spared. They must face the harshest possible legal consequences and be made an example of. We must not let this go. When did we become so insensitive to each other? What kind of parenting is going on? What kind of society are we living in? Where do we find joy in degrading each other?.

At a time when the world is debating and fearing how AI disrupts livelihoods and takes away jobs, these idiots are using that very technology to do utter nonsense. This is the digital equivalent of s*xual assault. The law must treat such acts with utmost seriousness. And to the team standing up against this, you have my full support".

Jr NTR vows legal action against morphed ‘Chuttamalle’ video

Jr NTR strongly condemned the creation of such distasteful videos and made it clear that legal action would follow.

In his post, he wrote, "Disgusting, sick and shameless. In a land that worships women as mothers and goddesses, where 'Matrudevo Bhava' is not just a phrase but a part of our culture, some people have fallen so low that they are using AI to disrespect a woman in the most degrading way possible. Using AI to create something this vile is shameful beyond words.

"The actor continued, "To the scumbags behind this morphed Chuttamalle video, I will not spare any of you.

I will take every possible legal action against those who created it and those who are spreading it. Please do not watch, share or engage with such content. Today it is someone else. Tomorrow, it could be your mother, sister, wife or daughter. This is a serious issue, and I urge all the state governments and the Government of India to act strongly and bring in strict regulations against the misuse of AI".

About the original ‘Chuttamalle’ song

‘Chuttamalle’ is a love song about the bond between the two main characters.

The song is told from the heroine's side, played by Janhvi Kapoor, and shows how she feels when she is with her love, played by Jr NTR. The music is by Anirudh Ravichander, the lyrics are by Ramajogayya Sastry, the singer is Shilpa Rao, and the dance steps are by Bosco Martis. The song was also made in Tamil, Hindi, Kannada and Malayalam. The film, ‘Devara: Part 1’, stars Jr NTR, Janhvi Kapoor, Saif Ali Khan, Prakash Raj, Srikanth Meka, Tom Shine Chacko and Narain.

It came out in theatres on September 27, 2024.Jr NTR plays two characters in the film, Devara and Varadha, and his role sits at the heart of the story. The plot follows a dramatic struggle for control in a coastal region where the balance of power keeps shifting. Kosaraju Hari Krishna and Sudhakar Mikkilineni produced it under the NTR Arts and Yuvasudha Arts banners, while Nandamuri Kalyan Ram presented it. The film was released in Telugu, Tamil, Malayalam, Kannada and Hindi.