“Usije Ukasema Sorry”- Mejja Cautions Artists Over Career Risks Of Political Endorsements Ahead of 2027

Veteran Genge artist Mejja has cautioned fellow musicians against abandoning their personal convictions for financial gain when creating political campaign music, urging artists to weigh long-term career risks before accepting political deals.

Speaking during an interview with radio presenter Kwambox on Tuesday, November 3, 2026, the musician addressed the mounting pressure artists face when approached by politicians. When Kwambox presented a hypothetical offer of Ksh 2 million to promote a political message that clashes with an artist’s core beliefs, Mejja questioned the wisdom of taking such money.

“Huwezi kuwa anakuambia nikuambie uende against what you believe alafu ati akupatie 2 million,” Mejja said, emphasizing that personal principles should take precedence over attractive paydays.

Career Risks and Public Backlash

Mejja highlighted the severe reputational damage political endorsements can inflict on an artist’s brand, advising musicians to either take full accountability for their choices or turn down the cash entirely.

“Unasema mimi niko na principles zangu, si ndio? Siezi chukua doh,” he stated. “Lakini nasema tu hivi, unaonanga wale hawachukua doh? Naweza sema, chukua pack ya, ikiaribu career yako you will be okay. Usije uimbe alafu tena nikuje nipige tena interviews zingine za kusema sorry.”

His remarks underscore the lasting public backlash artists face when fans feel betrayed by campaign songs, warning musicians against making public apologies later for political alignments they willingly chose.

Music in Modern Campaigns

The discussion comes at a time when political messaging increasingly relies on popular music to mobilize voters, particularly youth demographics. While campaign tracks offer substantial financial payouts and elevated exposure for artists, they also carry the risk of swift public criticism depending on the candidate or platform endorsed.

As political realignments intensify ahead of the 2027 General Election, musicians will face increased scrutiny over their creative choices and political associations. Mejja’s comments bring the balance between artistic integrity and commercial opportunity to the forefront of the entertainment industry.