GTA 6 Gets Official Price Update 1 Week Ahead Of Launch

Published Nov 13, 2026, 5:43 AM EST

Paul Farrelly is a Contributing Writer for Screen Rant’s Gaming section and the founder of GeekGasm.org, a site dedicated to celebrating all things gaming, from triple A blockbusters to weird and wonderful indie hits. Based in Louth, Ireland, Paul has spent years writing about games, pop culture, and tech, turning his lifelong love of gaming into a career that lets him talk (probably too much) about what makes this industry so endlessly fascinating.
He’s previously written and collaborated with several entertainment outlets, including LADbible, gaining a wide perspective on how gaming fits into today’s pop culture conversation. His work blends genuine enthusiasm with thoughtful analysis, exploring how design, storytelling, and community have made gaming one of the most creative mediums around.
When he’s not glued to a controller or keyboard, Paul’s usually spinning vinyl, plotting his next horror marathon, or debating which Resident Evil entry really reigns supreme.
 

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The long arduous wait is almost over. Grand Theft Auto VI is now so close to launch that you can almost taste the piña coladas in club Nine1Nine. Yet even though we're less than a week away, news is still breaking fast for the most anticipated game of the decade. We've recently learned that the game will target 30fps across all platforms, which is disappointing to some, but we've just learned even more news about the price of Grand Theft Auto VI. Is $80 - $100 just too much for some?

The CEO of Take-Two Interactive, Strauss Zelnick, has been doing the media circuit rounds lately. And while questions he received from The Wall Street Journal were laughably ignorant, other outlets have been right on the money (pun intended). While speaking to the morning news show Squawkbox on CNBC, Strauss was asked about the price of Grand Theft Auto VI and whether he could justify the $80 price tag for the standard edition of the game. Never one to shy away from difficult questions, Zelnick gave his honest answer.

When speaking about the pricing of Grand Theft Auto VI, Strauss says that the price tag really depends on the game itself and the experience a player can get from it. He went on the list the historic success of Grand Theft Auto V and how it set the benchmark for gaming. When it comes to Grand Theft Auto VI, he admitted they could have exerted higher pricing, but one of the company's goals is to deliver way more value for money than expected.

Strauss continued by saying that he and Take-Two Interactive believe that the consumer experience is the intersection of the game itself and the asking price. Delivering above and beyond gamer's expectations is a clear goal and something they wish to deliver on over and over again. And while Zelnick might be a little biased about their own game, it's pretty clear that Take-Two Interactive expect Grand Theft Auto VI to blow everyone's socks off when it releases on November 19, 2026.

Arguably whether you pay $80 or $100 for Grand Theft Auto VI, the value you get out of the experience is what really matters. If it provides upwards of 40 hours of pure enjoyment and has a strong replayability factor, then it more than earns its price tag. Add to that, the inevitable GTA Online experience and Grand Theft Auto VI could be a game we all play for years to come. Also, regardless of standard or premium edition, gamers are getting a free month of GTA+ thrown in for free, which adds enormous value to the purchase.

Knowing that Take-Two Interactive could have been greedy and asked for more money when it comes to Grand Theft Auto VI, shows that they're committed to giving gamers value and quality at the right price. A smart move from a company that has the power to set new standards in pricing but chooses not to. Grand Theft Auto VI is about to take over the world and November 19, 2026, can't come quick enough. As regards the price, well personally, Fry from Futurama said it best . . . 'Shut up and take my money'.

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