Antara News·Indonesia·Thursday, August 27, 2026 at 09:12 AM

Govt eyes Rp40 trillion transaction for National Online Shopping Day

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Maria Cicilia G P, Resinta Sulistiyandari

Jakarta (ANTARA) - The government is targeting transaction value for the 2026 National Online Shopping Day (Harbolnas) to reach Rp40 trillion (US$2.1 billion), an increase of approximately 10 percent compared to the previous year's realization of Rp36.4 trillion (US$1.9 billion).

This was announced by Coordinating Minister for Economic Affairs Airlangga Hartarto at the opening of the Kick-off Road to Harbolnas 2026 in Jakarta on Thursday.

According to him, this year's event is expected to contribute to national economic growth, particularly in the fourth quarter of 2026.

"This year's target is set to increase by at least 10 percent, at Rp40 trillion (US$2.1 billion)," the minister noted.

He sees Harbolnas as an opportunity to stimulate economic activity in the fourth quarter, with the government aiming for six percent economic growth in Q4 2026 as a stepping stone toward achieving the same growth rate in 2027.

Hartarto stated that the development of Indonesia's digital economy continues to show great potential, reaching around US$100 billion last year, where the country is also a key market for video commerce.

"The number of online sellers is around 800,000, but video commerce transactions have increased by almost 90 percent, reaching 2.6 billion transactions," he added.

Meanwhile, Minister of Trade Budi Santoso stated that Harbolnas is a collaborative program between the government and the Indonesian E-commerce Association (IdEA) to boost economic growth in the fourth quarter and stimulate increased purchasing power towards the end of the year.

Of the total transactions last year, local products contributed Rp16.6 trillion (US$911 million), or around 45 percent.

"The three local product categories most in demand by consumers are fashion and sportswear, personal care products, and food and beverage products," Santoso outlined.

The 2026 Harbolnas is set for seven days, from December 10-16, 2026. In contrast to previous events, this year's event will not only include promotions for goods, but also various products and services, including accommodation and transportation tickets.

The 2026 edition will also bring in online travel agents, ride-hailing services, social commerce platforms, and other digital commerce and service providers.

"This expanded scope is also part of the implementation of Minister of Trade Regulation Number 19 of 2026 concerning the Implementation of Trading Businesses Through Electronic Systems," Santoso remarked.

He then pointed to the growing role of Indonesian e-commerce platforms in supporting exports, where Indonesian products can now be promoted through digital platforms in several Asian markets.

The development is in line with the Ministry of Trade’s programs, including UMKM Bisa Ekspor and Kampuspreneur. The ministry has partnered with more than 20 universities to equip students with export-related training.

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