Fake Nike and Adidas shoes shipped from Vietnam tourist town to Russia

A woman who paid VND1.3 million (US$49) for two pairs of Nike and Adidas shoes at a store in Nha Trang discovered they were counterfeit only after shipping them to her boyfriend in Russia.

She filed a complaint with Khanh Hoa Province's public feedback portal, alleging that a store called Sport Market was selling shoes bearing counterfeit Nike and Adidas branding.

The store sits at 3 Tran Quang Khai Street, in the backpacker district of the beach city.

Nha Trang draws more foreign visitors from Russia than from anywhere else in Vietnam. Khanh Hoa took in more than 734,700 Russian arrivals in the first seven months of 2026, more than triple the same period a year earlier, according to the provincial Department of Culture, Sports and Tourism.

The woman said she went to the store after seeing it promoted by well-known bloggers and influencers in Nha Trang, and paid cash for two pairs, one Nike and one Adidas, to send to her boyfriend.

A store employee told her the shoes were authentic.

After they reached Russia, someone with relevant expertise examined them and determined both pairs were fake.

The woman contacted the store to complain, but said it refused to accept a return or issue a refund because she had no receipt.

After receiving the complaint, the Khanh Hoa Department of Industry and Trade directed Market Surveillance Team No. 1 to inspect the premises.

Officers found the household business was selling goods that appeared to counterfeit trademarks protected in Vietnam.

Shoes on display at Sport Market at 3 Tran Quang Khai Street in Nha Trang. Photo by Hoang Sao

The team announced on Sept. 5 that it had fined the business VND50 million (US$1,900) for trading in trademark-counterfeit goods.

It also ordered 180 pairs of shoes carrying fake Nike and Adidas branding to be destroyed.

A representative of the store acknowledged that the two pairs sold to the woman were not authentic Nike or Adidas products, saying genuine shoes could not be had at VND1.3 million for two pairs.

The employee who described the shoes as authentic was new, the representative said, adding that the store has always told customers its stock consists of "grade 1, 2 and 3" goods rather than genuine merchandise.

"At VND500,000 to VND600,000 ($19 to $23) a pair, there is no way they are real. We have been trying to find her to apologize and refund both pairs, but we still have not reached her," the representative said.

The store also acknowledged that it had sold goods counterfeiting protected brands before, had been penalized for it, and was considering shutting down. The representative denied paying influencers to promote the products.

"The bloggers and influencers are mostly tourists. They come to shop and film on their own," the person said.