Best Black Friday 2026 fashion deals, from winter coats to mid-range bags

We’ll soon be hitting the beginning of the Black Friday buzz – and beyond tech, appliance and beauty savings, the best deals will be on high street and luxury fashion.

Making way for new-season stock, retailers such as Asos, Selfridges and John Lewis will join Zara, H&M and Cos in the mega shopping event.

It can be easy to get overwhelmed when it comes to Cyber Weekend. And the pressure to buy things can lead you to either buy too many things – half of which you don’t truly want or need.

My top tip? Remember the usual mantras you have when shopping. Regardless of the time of year, the key for me is to ensure there is no panic buying. Quality over quantity.

And I'm not just talking about price or materials; a quality item to me is something that can remain in my capsule wardrobe for many years to come.

To help you not get caught up in all the Cyber Weekend madness, here’s everything you need about Black Friday fashion deals.

When is Black Friday 2026?

Black Friday typically falls on the fourth Friday of every month. This year, it's on 27 November, while Cyber Monday falls on 30 November. However, Black Friday has transformed into an entire month-long event – and some stores have already dipped into their deals, so you’ve got to keep an eye out for sales from now.

What Black Friday fashion deals can you expect?

Last year we saw unmissable deals from nearly every major retailer. Asos had up to 70 per cent off almost everything on the app. Cashmere heaven, Soft Goat had up to 30 per cent off knitwear favourites. And one I’ll be checking this year is Damson Madder, which had up to 40 per cent off selected lines and 15 per cent off full-price items.

What brands and retailers have already started their Black Friday deals?

For 2026, plenty of brands have jumped the gun with their Black Friday events. For all things bags, the likes of Antler and Strathberry have already kicked off their deals. After a new knit or a good pair of heels? Uniqlo and Dune are also in full Black Friday mode.

Can’t escape the M&S hype? Indulge in it, as its pre-Christmas sales have also begun.

Best Black Friday 2026 fashion deals

• Women’s clothing
• Men’s clothing
• Women’s shoes
• Men’s shoes
• Accessories and bags

M&S Faux Leather Faux Fur Relaxed Jacket

M&S

This M&S jacket does the styling for you. The faux-fur collar detaches for different looks, a relaxed, contemporary short fit, full lining for comfort, and a popper-and-zip fastening. If you’re indulging in this season’s faux fur trend, this jacket is a great addition to your wardrobe.

Nobody's Child Black Polka Dot Long Sleeve Tate Jersey Mini Dress

Nobody's Child

Thinking of what to wear this Christmas and New Year’s? The Black Polka Dot Long Sleeve Tate Jersey Mini Dress from Nobody’s Child is the perfect festive and fun dress to see you through the party season and its currently 41 per cent off.

Uniqlo Oversized Oxford Shirt (Striped)

Uniqlo

JW Anderson x Uniqlo is forever a go-to. Ahead of Black Friday, its Oversized Oxford Shirt is down from £34.90 to 24.90. Made with soft, supple cotton rayon fabric with a moderate drape, this shirt features a relaxed, oversized fit, side slits and JW ANDERSON logo embroidery on the front left.

Our Legacy Cotton corduroy pants

Mytheresa

There are plenty of savings to be had at Mytheresa on the Scandinavian-cool label Our Legacy, including on this endlessly wearable pair of corduroy pants. Reduced by 30 per cent, the slouchy trousers boast a vintage-style beige finish and a cotton composition. Style with a black belt, tucked-in cashmere and black loafers for a winter look that never goes out of style.

Dune Tova Knee High Leather Boots - Brown

Dune

These classic and timeless leather boots from Dune will instantly elevate your wardrobe. The knee-high silhouette features a classic round toe and easy pull-on design, complemented by a low stacked heel for all-day wearability.

MyTheresa Amina Muaddi Jamie leather mules

MyTheresa

Mules were everywhere this year, and they’re not going anywhere as we enter the new season. Putting a party spin on the classic silhouette, the Amina Muaddi Jamie leather mules boast a sleek slip-on silhouette with a distinct square toe, set on the brand's signature sculpted heel.

MyTheresa Asics Gel-Kinetik Fluent sneakers

MyTheresa

Whether you want them for running or purely for fashion, the Asics Gel-Kinetik Fluent sneakers are multi-functional trainers that offer a modern twist on classic running designs. This pair features cushioning and GEL™ technology for impact absorption and comfort, with the brand's signature logo on the side.

Dune Salford Black Leather Penny Loafers

Dune

Classic, timeless and elegant, the Dune Salford Black Leather Penny Loafers feature a classic almond toe and the signature strap that gives the design its name. If you’re after a new pair of loafers to incorporate into your everyday wardrobe, these ones from Dune are perfect.

Strathberry Kite Hobo Tan Shoulder Bag

Strathberry

If you’re after investing in those usually more expensive pieces this Black Friday, a Strathberry bag may be on your list. The Kite Hobo Tan Shoulder Bag features a removable interior zip pouch, a metal stud closure and a dreamy suede finish. Handcrafted in Spain, this bag is designed to be cherished for a lifetime.

Antler large suitcase in red

Antler

Planning a big trip? Save up to 40 per cent on Antler’s stylish suitcases. The heritage luggage brand combines style-conscious details with practical cases, just like this glossy, merlot-red carry-on. Crafted from durable but lightweight polycarbonate, the case boasts an ergonomic grip handle and double spinner wheels for seamless movement.