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Saturday, October 17, 2026

‘If AI were asked to make miso, it would taste like this’: the best (and worst) supermarket miso, tasted and rated

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Miso is a simple product that’s traditionally made by fermenting pulses (usually soya beans) with salt and koji, typically a grain (rice or barley, and more recently oats, say) inoculated with Aspergillus oryzae mould. Bar one fabulous exception, however, our supermarkets seem to have flipped the “you get what you pay for” adage on its head when it comes to miso: the least authentic and most processed products in this test were also some of the most expensive, even though they’re little more than synthetic imitations cut with thickeners, colourants, acidulants and preservatives.

I asked my friend Jono Hope from Slow Sauce, a miso and shoyu brewery in Scotland, for advice, and he told me not to taste it straight from the jar; its intense, salty flavour would ruin my palate. Instead, he advised mixing a teaspoon with warm water, then drinking it – “the soup test”.

The best supermarket miso pastes

Best overall:
Hikari Maru-Yu additive-free koji miso

A clear plastic container of brown miso paste with a blue Hikari Miso label
£5.49 for 375g at the Japan Centre (£1.46/100g)

★★★★★

A glossy, burnt sienna paste with a granular texture and rich, floral, sweet and earthy aroma. Soup test: fresh, sweet on the nose, with a salty, fruity flavour. Made simply.

Best bargain:
Yutaka organic miso paste

A glass jar of Yutaka Organic Miso Paste with a black lid on a white background
£3.30 for 300g at Sainsbury’s (£1.10/100g)

★★★★★

A very smooth, sienna-coloured caramel paste with a velvety texture and yeasty, umami aroma. The soup is mild and very sweet, with notes of barley. Great Taste two-star winner in 2024. A perfectly simple recipe formula (34% soya beans, rice, 11.9% salt) and incredible value.

And the rest …

Slow Sauce organic pink miso

Slow Sauce Pink miso
£13 for 200g at Slow Sauce (£6.50/100g)

★★★★★

A coarse yellow paste with a sweet and fruity aroma. Soup test: a soft, sweet lactic aroma and a clean taste. Made with Scottish oat koji, flamingo peas and sea salt, all magnified through the slow fermentation. Sweet, young, funky and alive – and this week’s best splurge.

Clearspring organic brown rice miso

A jar of Clearspring Organic Brown Rice Miso paste with a black lid
£5 for 300g at Waitrose (£1.67/100g)
£5.10 for 300g at Ocado (£1.70/100g)

★★★★☆

A shiny, dark chocolate brown paste with an unfathomably rich and mature soy sauce aroma. Soup test: a sweet, subtle aroma, and a deep, meaty, mushroom flavour with an underlying sour twang. Made from brown rice koji.

Miso Tasty red miso

A jar of Miso Tasty Red Miso paste with a red patterned lid and tan label
£3.10 for 200g at Tesco (£1.55/100g)
£3.10 for 200g at Amazon (£1.55/100g)

★★★☆☆

A matt, umber-violet paste with a smooth texture and deep, rich and floral aroma. Soup test: a sweet, fruity scent and a rich but mildly astringent taste. Made to a simple formula. Great Taste one star in 2025.

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Marukome miso with dashi

A clear plastic container of brown miso paste with a colourful Japanese-labelled sticker
£5.99 for 375g at Japan Centre (£1.60/100g)

★★★☆☆

A glossy, yellow paste with a super-smooth texture and a deep, smoky, fishy aroma. Soup test: a smoked bonito and fruity, sweet sake lees aroma, perfect for instant miso soups and noodles. An ultra-processed recipe, though, including MSG, bonito, disodium inosinate and disodium guanylate.

Itsu traditional Miso’easy

Itsu miso’easy traditional pouch showing illustrations of dressings, marinades and soups
£2 for 105g (5 x 21g sachets) at Asda (£1.90/100g)
£2 for 105g (5 x 21g sachets) at Ocado (£1.90/100g)

★★☆☆☆

Thin, glossy, caramel-coloured paste with the aroma of ethanol, acetic acid and soy sauce. Soup test: mild, sweet and simple in flavour. Made with 53% miso cut with water, alcohol and yeast extract.

Blue Dragon miso paste

An orange tube with a blue dragon logo and blue cap, labelled miso paste
£2 for 135g at Morrisons (£1.48/100g)
£2.50 for 135g at Asda (£1.85/100g)

★☆☆☆☆

A thin, glossy, brown sugar-coloured paste with a sour but rounded umami aroma. Soup test: an acidic aroma and intensely salty taste with rich umami notes in the background. It’s 55% miso paste cut with salt, sugar, acidity regulators and preservatives.

Sainsbury’s Inspired to Cook miso paste

A jar of Sainsbury's miso paste with a dark lid and orange label
£1.90 for 100g at Sainsbury’s (£1.90/100g)

★☆☆☆☆

A thin, ochre paste with an acidic umami aroma. Soup test: sour-forward with a rounded, earthy flavour. Made with 45% miso paste cut with cornflour, acidity regulator and preservative potassium sorbate.

Tesco miso paste

A glass jar with a black lid and purple label reading "Miso Paste" filled with brown paste
£1.80 for 100g at Tesco (£1.80/100g)

☆☆☆☆☆

A thin, shiny, yellow paste with an odd sour but still umami aroma. Soup test: unexpectedly sour. If AI were asked to make miso, I expect it would taste like this synthetic impression of miso that’s nothing like the real thing. Contains citric acid, colour (plain caramel) and potassium sorbate.

For more, read the best (and worst) supermarket sushi, tasted and rated

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