Netflix Unveils ‘Kpop Demon Hunters’ Immersive Experience

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Netflix is bringing the world of “KPop Demon Hunters” off the screen and into its Netflix House locations in Dallas and Philadelphia.

The streamer has unveiled a new “KPop Demon Hunters: The Immersive Experience,” a ticketed attraction inspired by its blockbuster animated film that will open Nov. 12 at Netflix House Dallas and Nov. 20 at Netflix House Philadelphia. Tickets start at $39, with children’s tickets beginning at $34.

The experience will place guests inside the world of Huntr/x, beginning backstage with the fictional K-pop group ahead of a stop on their world tour. After Gwi-Ma interrupts opening night, visitors will join Huntr/x on a mission to restore the Honmoon and hunt demons across a neon-lit recreation of Seoul.

Interactive sets and screens, 3D technology, live actors and custom animation will help bring the story to life, with songs from the film’s soundtrack — including “How It’s Done,” “Soda Pop” and “Golden” — playing throughout the experience.

Fans will also get their first opportunity to meet physical versions of Derpy Tiger and Sussie Bird. Derpy Tiger has been created through puppetry developed in collaboration with Jim Henson’s Creature Shop, while Sussie Bird will appear alongside him with his signature chirps and squawks.

“Fans don’t just want to watch ‘KPop Demon Hunters,’ they want to live in the world of HUNTR/X,” Netflix chief marketing officer Marian Lee said in a statement. “Netflix House is where fandoms like this get to live year-round, so it’s the perfect home for everything ‘KPop Demon Hunters’ fans have been asking for.”

Lee added that the attraction was designed around “singing the songs they already know by heart, facing off with demons, hanging out with Derpy Tiger,” with details intended to make fans feel as though they have stepped directly into the film.

The launch will also bring new “KPop Demon Hunters” merchandise, themed food and drinks and photo opportunities to both Netflix House locations. The additions are part of Netflix’s plan to regularly rotate attractions and offerings at the permanent venues based on the streamer’s most popular titles.

Netflix House spans more than 100,000 square feet and combines free-to-enter spaces with paid attractions, games, restaurants, retail and photo opportunities. The company opened its first locations at King of Prussia outside Philadelphia and Galleria Dallas in late 2025, with a third Netflix House planned for the Las Vegas Strip in 2027.

The attraction arrives after “KPop Demon Hunters” became Netflix’s most-watched film. Directed by Maggie Kang and Chris Appelhans, the animated musical debuted in June 2025 and has since surpassed 670 million views, according to the streamer. Its soundtrack has also become a major music success, with “Golden” reaching No. 1 on the Billboard Hot 100 and winning both an Oscar and Grammy.

Tickets are currently available to Mastercard cardholders, followed by a Netflix member presale beginning Sept. 29 and a general public on-sale on Oct. 1. VIP packages start at $89 Monday through Thursday and $99 Friday through Sunday, and include all-day access to a Netflix House VIP lounge, priority entry to the attraction and an exclusive themed gift while supplies last.