Drake Premieres His Not-So-Short Film FOMO

Drake must be stopped. In a year when he’s already dropped two-and-a-half hours of new music—plus 18 accompanying music videos—the rapper has (at least) one more trick up his sleeve. In August, he began teasing something called “Fear of Missing Out,” which last week he described as “a not so short film,” and, later, “self funded surrealism.” Now the full FOMO has arrived. You can watch the premiere below.

Prior to their release in May, Drake’s three new albums—Iceman, Maid of Honor, and Habibti—were billed as one project called Iceman. The promotional cycle included the erection of a massive ice ziggurat in a Toronto parking lot. Drizzy subsequently became the first artist to hold the No. 1, 2, and 3 spots on the Billboard 200 chart in the same week—albeit on a technicality. He also barked for a goth baddie and bought her mom a house. Heartwarming!

Revisit Hattie Lindert’s 5 Takeaways From Drake’s Iceman, Habibti, and Maid of Honour.

Walden Green is a music writer and cultural critic who joined Pitchfork in 2024. A graduate of the University of Pennsylvania, his work has appeared in Dirt, The Fader, and Philadelphia. He lives in New York. ... Read More