MBC Group & CJ ENM Launch Dedicated K-Content Space On MENA Streamer MBC Shahid -MIPCOM

Korean premium content platform Tving is getting a dedicated space on Middle East and North Africa streamer MBC Shahid.

The new space was announced by MBC Shahid’s Riyadh-based parent MBC Group and Korean premium content leader CJ ENM, which is a partner on Tving, in an expansion of their long-term strategic partnership.

Under the agreement, the branded Tving space will provide audiences across MENA with premium K-content from CJ ENM, Tving and other leading South Korean production studios.

More than 13 new titles are scheduled for release during 2026, alongside more than 20 titles from CJ ENM’s existing content library, with the volume of available titles set to increase over the course of the partnership.

The lineup will include the recently premiered romantic comedy My Bias, My Boss, as well as titles including The Legend of Kitchen Soldier, Filing for Love, The Judge Returns and Our Universe.

Arabic dubbing and subtitles will be available for selected content, while all new titles will be available for simulcast on the MBC Shahid app, allowing audiences across MENA to watch the latest Korean series alongside their release in Korea.

The agreement also extends the reach of K-content across MBC’s linear television channels. As part of the partnership, CJ ENM titles will also be introduced on MBC4 exclusively, for a specific period, with schedule to be announced in due course.

Tareq Alibrahim, Director of MBC1, MBC DRAMA, and MBC SHAHID Content, and Sebastian Kim, Vice President and Head of Content Distribution Business Unit of CJ ENM, officially sealed the deal during MIPCOM in Cannes.