Convenience stores, toilets and the allure of everyday Japan
Famima Park Azabudai is a concept store by FamilyMart that combines convenience store staples with branded apparel, merchandise and a landscaped outdoor space. | COLLAGE BY ANNA PETEK/ PHOTOS: ANNA PETEK, GETTY IMAGES
Oct 26, 2026
At Famima Park Azabudai, tourists flock to experience a decidedly Japanese institution: the konbini (convenience store). But this particular location offers more than the usual shelves of snacks and drinks.
The latest FamilyMart concept, which opened in July, pairs everyday goods with branded clothing, merchandise featuring the shop’s mascot, and a polished setting complete with rooftop landscaping and whimsical outdoor seating. Beaming staff wear crisp mint green uniforms.
FamilyMart has also turned to pop culture to attract younger consumers. Last month, singer Lady Gaga appeared in a recruitment ad set at Famima Park, serving fried chicken and restocking bottled tea.
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