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Collider Exclusive · 8 Questions · 2 Minutes Which Taylor Swift Era Matches Your Personality? 1989 · Reputation · Folklore · Red

Eight specific questions: what is in your notes app, the item of clothing you wear into the ground, what you did the last time you needed a fresh start, the track you skip to first on a new album. Answer them and we will tell you which era you have been living in. Four of the biggest, and four completely different women to be.

🕊️1989(2014)

🐍Reputation(2017)

🧶Folklore(2020)

🍂Red(2012)

FIND YOUR ERA →

01

What did you do the last time you needed a fresh start? Everybody has a move, and everybody repeats it.

ACut my hair and changed cities. BWent quiet and let people wonder. CStayed in and did not speak to anybody. DFell for somebody new within a month.

NEXT QUESTION →

02

What is in your notes app right now? Go and look. We will wait.

ALists, plans and goals for the year. BThings I will never send to anybody. CHalf a story I started at midnight. DEverything I wanted to say to one person.

NEXT QUESTION →

03

What does your main group chat look like? The one you open first in the morning.

ATwelve people and a plan for Saturday. BThree people who know everything. CMostly me, sending very long voice notes. DOne person, constantly, for years.

NEXT QUESTION →

04

What is the item of clothing you wear into the ground? The one that needs replacing and never gets replaced.

ASomething bright I wear to be seen. BBlack, from the shoulders down. CA cardigan I have had far too long. DA coat that only belongs to autumn.

NEXT QUESTION →

05

How do you handle somebody who wronged you? The whole discography rests on this question.

AMove on loudly and live extremely well. BSay nothing and let them find out. CWrite it all down and never send it. DTalk about it for about ten years.

NEXT QUESTION →

06

Where do you want to be at nine on a Saturday? Pick the one you would choose twice.

AA rooftop with everybody I know. BSomewhere exclusive, with four people. CAt home with all the lamps on. DA long dinner that becomes a long walk.

NEXT QUESTION →

07

Which track do you skip to first on a new album? Everybody cheats, and everybody cheats differently.

AThe big one everybody is already posting. BThe one that sounds like a warning. CThe quietest one on the record. DThe long one about one specific night.

NEXT QUESTION →

08

What do you want people to say about you? Eight questions in, this is the one that picks your era.

AThat I reinvented myself and pulled it off. BThat I came back harder than before. CThat I noticed what nobody else did. DThat I felt everything, all the way down.

REVEAL MY ERA →

The Era Is Announced You Belong In…

With The Life of a Showgirl getting an encore edition this week, the era argument is live all over again. Here is yours, what it says about you, and the case for it being the best one she has made.

1989

You are the reinvention. 1989 is the record where she walked away from the thing that made her famous and rebuilt everything from scratch, and it worked so completely that people forgot there had ever been a risk.

• You are at your best when you have decided to become somebody slightly new, and you commit to it in public.
• This is the album that won her a second Album of the Year, making her the first woman ever to take the award twice.
• The era ran on friendship and the city, and you are the one who organises everybody and then gets photographed doing it.
• Your risk is the same as the album's, which is that the polish can start doing the work that honesty used to.

Reputation

You are the one who stopped explaining. Reputation arrived after a year of being written off, with almost no interviews and no attempt to be liked, and it turned out that saying nothing was the loudest available option.

• You go silent when you are hurt, and people mistake that for weakness right up until it is very clear that it was not.
• She released it with no press campaign at all, which had never worked for anybody and worked enormously here.
• The joke about this album is that half of it is armour and the other half is the softest love songs she had written.
• You would rather be underestimated than misunderstood, and you keep receipts on everybody either way.

Folklore

You are the quiet one who was paying attention the whole time. Folklore appeared with less than a day of warning, made entirely indoors, and swapped autobiography for invented characters who somehow felt more personal than the real ones.

• You process things by writing them down or turning them into a story, and you would rather be read than watched.
• It won Album of the Year at the 2021 Grammys, her third, and it was made by people who never shared a room.
• The teenage love triangle running across three songs is the most fun anybody had with a tracklist that decade.
• You notice the small thing in a room that everybody else walks past, and you will still be thinking about it next week.

Red

You feel everything at maximum volume and you have never apologised for it. Red is the messiest album she has made and the one most people love best, because it is the sound of somebody refusing to be reasonable about how much something hurt.

• You hold onto things, you replay them, and you can still describe a conversation from years ago line by line.
• All Too Well became a ten minute song and a short film she directed herself, and it went to number one anyway.
• The whole record is autumn, and you are the person who treats a season like a personality trait.
• Nothing here is cool and that is the point, which is why it has aged better than almost anything around it.