Will Grammy Museum’s Olivia Rodrigo Exhibit Boost Her Grammy Chances? ‘The Cure Uraveled’ to Open With Cameron Crowe-Hosted Q&A

“Olivia Rodrigo: the cure unraveled,” an exhibition showcasing the handmade sets, props and artwork created for Rodrigo’s “The Cure” music video, is set to open at the Grammy Museum in downtown Los Angeles on Sept. 2 and run through Feb. 22, 2027.

That means the exhibit will be on view from about six weeks before first-round voting for the 69th annual Grammy Awards begins Oct. 12 until 15 days after the awards will be presented at Crypto.Com Arena, which is also in the L.A. Live complex.

Will the exhibit give Rodrigo a boost in Grammy voting? It certainly can’t hurt. Rodrigo is regarded as a strong candidate for nominations in the marquee categories. Her third studio album, you seem pretty sad for a girl so in love, seems certain of landing an album of the year nod. She has at least two strong candidates for record and song of the year nods: “The Cure” and “Drop Dead.”

Rodrigo is a Grammy darling, having received three awards from 14 nominations, including best new artist in 2022.

The exhibit, presented by American Express, promises to give fans an intimate look behind the making of Rodrigo’s “The Cure” music video. An expanded version of the exhibit will open in early fall 2026, with additional details to be announced.

The exhibit launches with a special program with Rodrigo on Tuesday (Sept. 1), the evening before it opens to the public. The event includes a conversation moderated by Oscar-winning filmmaker and veteran music journalist Cameron Crowe and live performance.

“I grew up going to the Grammy Museum and their mission is especially important to me, so it’s a full circle moment to be able to work with them on this exhibit,” Rodrigo said in a statement. “It’s the perfect place to feature ‘the cure’ music video pieces that mean so much to me, as well as some incredibly special items from the past decade that we’re later adding that I’ve never shown before. I can’t wait for you all to see them in person!”

Kelsey Goelz, Grammy Museum curator, added, “Olivia is a pop music creative force and the Grammy Museum is thrilled to showcase the special magic behind a fan-favorite video. This exhibition offers a unique behind-the-scenes look at the making of a professional music video, while highlighting the importance of DIY and handcrafted artistry.”

Featuring props from the music video, original storyboards, behind-the-scenes photographs from the shoot, and interactive photo opportunities, Olivia Rodrigo: the cure unraveled invites fans to step directly into Rodrigo’s visual world.

Directed by Cat Solen and Jaime Gerin, the video for “The Cure” follows Rodrigo as she explores the complexities of love and, in the process, finds herself unraveling. The finished video is crafted almost entirely by hand, incorporating miniatures, animatronic heart puppets, and stop-motion animation. Production designer Liam Moore transformed nearly every surface and object with cardboard and hand-painted details.

Rodrigo has two nominations for the upcoming MTV Video Music Awards – best pop for “Drop Dead” and best alternative for “The Cure.”

Exhibit highlights include:

• Rodrigo’s nurse costume, worn during the filming of “The Cure” music video
• Handmade props from “The Cure,” including the miniature “OR” and beating felt heart
• Handwritten and hand-stitched artwork used for the you seem pretty sad for a girl so in love album art and packaging
• Never-before-seen artifacts from Rodrigo’s career, to be announced at a later date as part of the expanded exhibit