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Monday, October 19, 2026

Apple to host 'Pro and tell' event on Oct. 28 in LA

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(Refiles to correct syntax in the last bullet, spell out "October" in headline and add media packaging code to broaden distribution)

Oct 19 : Apple said on Monday it would host a "Pro and tell" event in Los Angeles on October 28, the latest in a series of product launches as the iPhone maker expands its hardware lineup and AI offerings.

The event is expected to feature Apple's first touch-screen MacBook Pro, according to Bloomberg News, a long-awaited change to the Mac lineup.

Here are some details:

• The event follows Apple's September launch of the Duo foldable iPhone and last week's unveiling of the HomeView smart-home hub and other Siri-powered home devices

• It comes amid efforts by chief executive John Ternus to speed up product development and simplify the company's structure, according to analysts

• Apple typically holds an annual developers conference focused on software in June, and often conducts fall events centered on iPhones and other consumer devices

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