Moonbug Entertainment Launches Full-Service Music Company to Help Children’s Artists Grow Their Audiences

Moonbug Entertainment, the company behind children’s brands like Cocomelon and Blippi, has unveiled a new music company designed to help children’s and family music artists, creators and studios grow their businesses, the company tells Billboard.

Dubbed Big Feelings Music, the new company will provide access to content investment and funding; music and video distribution; music publishing administration and rights management; marketing, playlist strategy and audience development; YouTube growth and monetization, including tools to help unlock incremental revenue; access to Moonbug’s global YouTube network to further expand reach and opportunities; and creative collaborations with Moonbug brands. Additionally, partners will enjoy opportunities to tap into Moonbug’s wider business, including consumer products, live experiences, gaming and brand partnerships.

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As noted in a press release, children’s music was one of the largest music categories in the U.S. in 2025, ranked ninth by on-demand audio consumption with 15.7 billion streams generated, according to Luminate’s year-end music report. Video consumption for children’s music is also robust; according to Luminate, CoComelon’s “Wheels on the Bus” was the most streamed music video of 2025 with more than 2 billion on-demand video streams. However, the release adds, “Despite that scale, the category remains comparatively underinvested in by major music companies and platforms.”

“At the same time, a new generation of children’s artists, creators and studios has built passionate audiences online,” the release continues. “Many still lack the distribution, music publishing capabilities, platform relationships and investment needed to reach families at scale.”

Big Feeling Music’s roster at launch includes both established and developing artists and brands, including Snoop Dogg‘s Doggyland (which recently collaborated with Blippi), English Tree TV, Baby Bandstand, Badanamu, Bob Zoom, Lotty Friends, Mooseclumps and more.

“We’ve seen firsthand the challenges artists, creators and studios can face in turning dedicated audiences into sustainable businesses,” said Jon Benoy, managing director of platforms and music at Moonbug Entertainment, in a statement. “We’ve spent years building the distribution, music publishing, video and platform infrastructure behind franchises like CoComelon and Blippi. With Big Feelings Music, we’re opening it up to others so they can focus on creating exceptional music while we help them reach families at scale.”

“Snoop and I created Doggyland with a shared vision of using music to educate, inspire, and help kids feel confident in who they are,” added Claude Brooks, co-creator and executive producer of Doggyland. “Partnering with Big Feelings Music gives us an exciting opportunity to expand that mission, reach even more families around the world, and continue creating music that kids love and parents feel good about.”