Celebrity boxing taking over Nigeria’s entertainment space — E-Money

Music executive Emeka Okonkwo, known as E-Money, says celebrity boxing is taking over Nigerian entertainment and that another major fight night is planned for December.

E-Money, one of the people behind the Chaos in the Ring series, said boxing has moved from the margins to the centre of the entertainment scene.

“It is actually taking over the entertainment space.

“Initially in Nigeria, nobody really paid attention to boxing; when you talked about the sport, people would just ignore it—including myself. But when they brought me on board, I got deeply interested. In fact, this is the next big thing in entertainment,” E-Money said.

He said the December event will feature top celebrities, but he declined to name them.

“The next fight is coming up next month in December, and it involves top-tier celebrities.

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“I am not in a position to reveal the names right now—I believe Borra Entertainment holds the right to announce that—but I am a massive supporter of boxing, and it is absolutely going to dominate,” E-Money while speaking on the changing pulse of Nigerian pop culture in an interview with Channels TV on Tuesday.

E-Money also said he wants to fight himself and is looking for an opponent.

E-Money declared, “Honestly speaking, I would love to step into the ring myself if I can find a worthy match. If you know anyone who matches my calibre, let me know and let them come forward. I am ready.”

The trend follows a global pattern in which online feuds between influencers, singers and actors are turned into ticketed events.

Disputes that began on TikTok, Instagram and X have moved into the ring. Bouts such as Carter Efe against Portable and Speed Darlington and BBNaija’s Phyna against actress Nkechi Blessing drew large online followings and packed venues in Lagos.