Antara News·Indonesia·Tuesday, November 10, 2026 at 06:00 AM UTC

Ministry backs event-based tour packages to lengthen tourist stays

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Hreeloita, Kenzu

Jakarta (ANTARA) - The Tourism Ministry said it supports the development of event-based tourism service packages to attract more tourist visits while lengthening visit durations.

The ministry's Event Strategy Assistant Deputy R. Wisnu Sindhutrisno said in a press statement here on Tuesday that events such as music concerts, cultural festivals, and sports activities need to be positioned as tourist attractions that can extend stays and increase spending.

“Not only a means of entertainment, but also a main driver of tourist movement, extending stays, increasing spending, and broadening destination promotion,” he said.

Regional, national, and international events and activities have the potential to create demand for tourism services.

“Creating event-based tour packages is a strategic step to convert that potential into travel products that are easily accessible, valuable to tourists, and broadly impactful for local and national economies and destinations,” Sindhutrisno said.

Integrating events such as music concerts and culinary festivals into tourist itineraries is expected to draw more tourists and extend their stays, bringing more economic benefits to businesses in tourist areas.

To support the development, the ministry held a business meeting involving representatives of event associations and organizers, plus 15 prospective partners from tourism business associations, transport service providers, and online travel platforms.

He stressed the importance of collaboration involving the government, business associations, travel agencies, hotel and transport providers, online travel agents (OTAs), and event organizers in developing event-based tourism services.

“The central government cannot go it alone. Cross-ministry and agency collaboration, the strength of associations, travel agencies, OTAs, hotels, the transport industry, and innovation from event organizers and communities are the key,” he explained.

The ministry targets 16 million to 17.6 million foreign tourist visits in 2026 and 1.18 billion domestic tourist trips.

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