Billboard Latin Music Week 2026: 5 Trends to Discover

The 2026 Billboard Latin Music Week is returning to the Faena Forum in Miami Beach from Oct. 19 to 22. 

Recognized as the longest-running, highest-profile and most influential gathering in the Latin music industry, the coveted week includes programming of exclusive artist conversations, business panels with key executives, celebrated Billboard en Vivo showcases and countless networking opportunities.  

For its 37th edition, Latin Music Week has a star-studded lineup that includes Ana Mena, Anuel AA, Bebeshito, Carlos Rivera, Clave Especial, Conep, Emmanuel Cortes, Ela Taubert, Erick Brian, Greeicy, Grupo Cañaveral, Grupo Frontera, Grupo Niche, Hermanos Espinoza, Jay Wheeler, Kidd Voodoo, Kristina, Lali, Lorna, Maluma, Mar Solís, Mau y Ricky, Pitbull, Quevedo, Rawayana, Rey Tony & Helabusador, Ryan Castro, Santos Bravos, Trueno and Wow Popy — among even more names across music and business. 

“We have been part of the history, and the future, of Latin music,” Leila Cobo, Billboard’s co-chief content officer, previously said. “Latin music is bigger than ever, it’s more global than ever. Around the world, it’s the genre that has grown the fastest.”

The 2026 Billboard Latin Music Week coincides with the Billboard Latin Music Awards on Oct. 22, which this year is led by the 17-time finalist Peso Pluma. He’s followed by Tito Double P with 15 mentions, Fuerza Regida with 12, Karol G with nine, Prince Royce with eight and Bad Bunny with seven. 

Below, check out five key panels where you can learn all about the latest Latin trends driving the music scene today.

For programming and tickets, visit BillboardLatinMusicWeek.com.

• The New Urban

  

  When: Monday, Oct. 19
  Where: Faena Theater
  Panelists: Kidd Voodoo, Quevedo, Trueno

  Chile’s Kidd Voodoo, Spain’s Quevedo, and Argentina’s Trueno will take center stage on the opening day of Latin Music Week for a conversation about the new generation of urban stars.

• The New Mexican Music Generation

  

  When: Tuesday, Oct. 20
  Where:  Faena Forum Main Stage
  Panelists: Hermanos Espinoza, Emmanuel Cortes, Edgardo Nunez, Clave Especial, Dos de los Tamaulipas

  The new generation of Mexican music artists is dynamic, young, multi-instrumentalists and family driven. Many of the finalists for this year’s Billboard Latin Music Awards are related, including brothers Hermanos Espinoza and the cousins in Clave Especial — all of whom will sit for a sparks-filled conversation on what drives their new brand of Mexican music.

• Reparto: Cuba’s Modern-Day Soundscape

  

  When: Tuesday, Oct. 20
  Where: Faena Forum Main Stage
  Panelists: Bebeshito, DJ Conds, Helabusador & Rey Tony, Wow Popy

  Powered by its blend of urban music, timba, rumba and the signature clave instrument, reparto has become the sound of modern-day Cuba, which is now getting its long-overdue international spotlight. In a first-of-its-kind conversation, genre leaders discuss the rise of reparto, its viral momentum, how the genre is working towards globalization and why artists such as Ozuna and El Alfa are experimenting with the rhythmic sound. 

• Love and Music

  

  When: Wednesday, Oct. 21
  Where: Faena Forum Main Stage
  Panelists: Jay Wheeler, Zhamira, Jessi Uribe & Paola Jara

  A candid conversation with superstar power couples Jay Wheeler and Zhamira and Jessi Uribe and Paola Jara.

• Generaciones: Why Nostalgia is Hipper Than Ever

  

  When: Wednesday, Oct. 21
  Where: Faena Forum Main Stage
  Panelists: Alex Iñigo (Grupo Niche), Alex Torres (Grupo Niche), Emir Pabon (Grupo Canaveral), Fito Echeverria (Grupo Niche) Luis Araque (Grupo Niche), & Mar Solís

  The Generaciones panel presented by Andrea Ramirez PR will unite Grupo Niche, Grupo Cañaveral and Mar Solís to discuss why nostalgia is hipper than ever.