Sifuna Unveils Campaign Secretariat: Ex-Jubilee Official Pauline Njoroge Appointed Communications Head

The Linda Mwananchi Movement (LMM) has appointed political strategist and former Jubilee Party Deputy Organising Secretary Pauline Njoroge as its interim Head of Communication, signaling a major step in structuring its campaign machinery ahead of the 2027 General Election.

The announcement was made on Tuesday, October 13, 2026, following a high-level executive meeting chaired by Nairobi Senator Edwin Sifuna. The session focused on party restructuring, ongoing rebranding initiatives, and establishing the framework for the Presidential Campaign Secretariat.

According to the official notice, Njoroge was selected for her deep experience in political and strategic communication across government entities, intergovernmental organizations, and national political campaigns. Notably, she previously served on the campaign team for the late former Prime Minister Raila Odinga during his 2025 African Union Commission (AUC) chairperson bid.

Njoroge’s appointment follows her resignation from the Jubilee Party National Executive Committee (NEC) in July 2026, ending her 14-year tenure with the party to align fully with Sifuna’s presidential bid under the Linda Mwananchi banner.

Alongside Njoroge’s appointment, the movement unveiled key additions to its digital, media, and publicity teams as it accelerates its nationwide party-building strategy.