Ex-YMU Global Entertainment Boss Launches London Agency Repping Creators Including Topjaw’s Jesse Burgess

EXCLUSIVE: UK agent Lucy Loveridge, a former global entertainment chief at YMU, has launched a London agency repping creators.

Loveridge’s outfit, Nothing to See Here, opens with her former YMU client Jesse Burgess, who is part of the successful Topjaw YouTube duo. Burgess’ Topjaw partner Will Warr remains with YMU.

Loveridge is a former global entertainment chief at Ant and Dec’s agency YMU, a role she left in early 2026 after four years. She was brought in by CEO Mary Bekhait in 2022 to run YMU’s creator division and had her role expanded in 2024 to cover global entertainment, overseeing teams who manage the likes of Davina McCall and Fearne Cotton.

Nothing to See Here will see Loveridge continue this work with creators. Based in London, she will rep creator clients like Burgess, with more expected to join in the coming months.

“Nothing to See Here is an agency for creators building more than just a feed, whether that be communities, brands, businesses, studios or teams,” Loveridge told Deadline. “It’s a real privilege that Jesse has chosen us as his representation at such an exciting point in his career.”

Burgess has achieved YouTube stardom with Topjaw, a channel with nearly 500,000 subscribers. Burgess and Warr travel the world “documenting the best things to eat, drink and do,” regularly amassing hundreds of thousands of viewers per vid.

Burgess is also the host of Apple TV’s Knife Edge: Chasing Michelin Stars, which is produced by Gordon Ramsay’s Fox-backed company. Fox TV network president Michael Thorn recently told us the new wave of content creators like Burgess are “impossible to ignore.”