18 Years After Red Hulk's Debut, Marvel Officially Announces Brand New Hulk Color

Published Sep 25, 2026, 11:29 AM EDT

Robert Wood is a writer and editor based out of Cheshire, England. He is the author of 'The False Elephant: and 99 Other Unreasonably Short Stories' - 100 stories, each told in exactly 100 words.

Rob got into comics via Bendis' Ultimate Spider-Man and the UK anthology 'The Mighty World of Marvel,' which was running Frank Miller's Daredevil, Classic Hulk and Contest of Champions II.

Prior to journalism, he worked in copywriting and copyedited for Oxford University Press. He is on X as @PinchTwigs and Instagram as roobwoodjourno.

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Almost two decades after the Red Hulk's debut made headlines around the world, Marvel has announced a new Hulk color is coming to its comic lore. Here's everything we know so far.

The new Hulk will emerge from the ongoing Spider-Man/Hulk: Fire and Brimstone, in which Bruce Banner is undergoing an exorcism to free himself from the Hulk.

Peter Parker's Spider-Man is by Banner's side on advice from Daredevil, who has warned that when the spirit world is engaged with, the supernatural can hit back.

Marvel Announces Debut of the "Ivory Hulk"

In recently released solicit information for Spider-Man/Hulk: Fire and Brimstone #5, Marvel announced the debut of the "Ivory Hulk." This new villain emerges from a story in which Bruce Banner is trying to remove his connection to the Hulk with an exorcism, turning to Cardinal Thornhill in a ceremony held beneath St. Patrick's Cathedral.

The comic is currently on issue #2, so there's still a lot of mystery as to how the Ivory Hulk will emerge and who will hold the title. The issue is coming from Kevin Smith, Andy McElfresh and R. B. Silva. The summary reads:

A NEW FOE EMERGES! The Ivory Hulk is born, and it will take a miracle for Spider-Man and Hulk to stop him! The end is nigh!

Silva's cover art gives fans their first look at the Ivory Hulk, showing a gigantic clawed hand with jagged white skin and glowing green veins.

Who Is The Ivory Hulk?

Fans don't yet know the identity of the Ivory Hulk, however some lore shared so far may be relevant. As Bruce considered his exorcism, he learned the story of Lahkor the Devourer of Light. The 'Old Testament' Hulk was seemingly irradiated by a celestial object, living as a demonc Hulk for millennia before the Catholic Church seemingly invented exorcism to defeat him.

The story encouraged Bruce to submit himself to a spiritual purge, but could this villain find some way to return as Bruce's powers come up for grabs? So far, it's all speculation.

Has There Ever Been a White Hulk Before?

While the concept of an 'Ivory Hulk' is brand new, there have been several White Hulks. One was a comedic character mentioned in passing, while another was a vision of Bruce Banner possessed by an ancient artifact in Avengers: No Road Home.

More recently, Captain America and Avengers: Armageddon included White Hulks in General Ross' army of gamma mutates, along with similarly rare Blue Hulks. No particular attention was paid to these variants, who appeared to merely have experiuenced lesser exposure to gamma radiation than Bruce Banner.

In the past, new Hulk colors have emerged from being exposed to unusual radiation alongside gamma - for example, Red Hulk was exposed to both gamma and Cosmic Rays (the substance which empowered the Fantastic Four.) It's possible that the Ivory Hulk is a similar combination of gamma and some spiritual energy, though fans will only find out the truth as this Hulk adventure reaches its epic conclusion.

SPIDER-MAN/HULK: FIRE AND BRIMSTONE #5 is coming December 30 from Marvel Comics.​​​​​​​​​​​​​​

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