MIP London Comes To An End After Two Years; Organizers Launching New Event Alongside London Book Fair

Deadline can reveal that organizer RX France is instead launching a new two-day conference called MIP Talks that will run alongside the London Book Fair in March. The London Book Fair is organized by RX’s Reed Exhibitions and is one of its flagship events.

The short-lived MIP London market launched in 2025 but we can now tell you that it will not return for a third edition in 2027 as the newbie MIP Talks event rolls out.

MIP London launched after the 2024 demise of MIPTV, which for years was the traditional spring market for international TV folk, in Cannes. Running at the same time as the London TV Screenings, MIP London took place in London’s plush Savoy Hotel and a neighboring venue.

Despite attracting some big name speakers over its short life including David Beckham and Netflix content chief Bela Bajaria, MIP London struggled to establish itself in a crowded market. It had around 2,000 attendees earlier this year, which was down on 2025, and had to compete with distributors already holding their own events in London as part of the Screenings, with TV buyer schedules jam-packed.

Meanwhile, under the leadership of Lucy Smith, Director of RX France’s Entertainment Division, MIPCOM, the biggest TV market of the year, is being re-engineered. Smith is building it into an event around IP and where creators, brands and platforms, as well as TV buyers and sellers, can convene (see our interview with Smith for more).

MIP Talks

As MIPCOM changes to keep up with the times and MIP London draws to a swift conclusion, so the new MIP Talks event comes into view.

RX has confirmed these changes and said MIP Talks will bring together voices from the worlds of entertainment, media and culture, exploring which IP is breaking through and where opportunities are emerging.

“MIP has always been about understanding where the entertainment business is going next,” Smith said. “MIP Talks at The London Book Fair takes that curiosity further, bringing together the people shaping what breaks through, how fandom is built and where new global businesses are emerging.”

Year one of MIP Talks will be built around the theme ‘From IP to Fandom – and Fandom to Global Business’, we understand.

“The boundaries of entertainment have all but disappeared,” Smith said about the new event. “IP can come from anywhere, audiences don’t think in sectors and an idea can travel further and faster than ever before.”

Drawing estimated 30,000 visitors per year, the London Book Fair is held in the city’s huge ExCel venue and has attracted more traditional TV and film folk of late. RX hopes that launching MIP Talks alongside its sister show will bolster connections between the TV and literary communities. MIP follows in the footsteps of the Children’s Media Conference, the biggest event in kids TV, which announced last week it would be moving from its long-term home in Sheffield to The London Book Fair.

“The London Book Fair is delighted to be working in partnership with the brilliant team at MIP Talks to meld together our fantastic worlds where stories are created, curated and sent out to find ever more fans, more audiences and more homes,” said the event’s Director, Emma Lowe.