Nike’s New NBA Collection Lets Fans Shop Player-Worn Gear for the First Time

Ahead of the NBA season opener on Oct. 20, Nike has just released “Standard Issue,” its latest pro basketball collection.

The collaboration is set to introduce a “new look for the league, reimagining how team identity and basketball culture are expressed across players, teams and fans,” according to a statement. The lineup features NBA’s full 30-team roster, with each team represented on a variety of gear. To further fan connection, players will wear pieces of the collection throughout the season, including during warm-ups and team travel days. Nike notes this is the first time fans can purchase the exact gear they see on their favorite pro athletes.

The first part of the lineup is available to shop online at nike.com, NBAStore.com and select in-store retailers. The second drop will be available to shop online on Oct. 12, just ahead of the start of the NBA season. Current prices range from $55 to $130.

From fleece hoodies to basketball shorts, every piece of merchandise is complete with an airbrushed version of each team’s logo. The New York Knicks, 2026 NBA Champions, are featured prominently, with 10 distinct pieces, all released as part of the first merchandise drop.

New York Knicks Standard Issue

Whether it’s Jalen Brunson or Karl-Anthony Towns, match with your favorite New York Knicks player both on and off the court.

In 2024, Nike signed a partnership extension with the NBA, WNBA and NBA G League through 2037. The brand’s other recent collaborations and campaigns include NikeSKIMS, Air Jordan 4 “Comic” Sneakers and Powerbeats Earbuds (with LeBron James at the center of the campaign).