Bridgerton star Simone Ashley's "unpredictable" thriller lands new UK streaming home

A nail-biting thriller hailed as "effective" and "compelling" is streaming now on Prime Video. This Tempting Madness stars Bridgerton's Simone Ashley as Mia, a woman who wakes from a coma with a serious brain injury and memory loss.

Her husband Jake (Austin Stowell) is arrested and accused of attempting to murder her, but as Mia pieces together the pieces of her past, she begins to doubt what really happened to her.

Directed by Jennifer E. Montgomery, the cast also includes Mojean Aria, Suraj Sharma, and Zenobia Shroff.

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This Tempting Madness premiered at the 56th International Film Festival of India in 2025 before receiving a brief theatrical run.

The film received positive reviews, holding a high 82% rating on Rotten Tomatoes.

In its review, Variety India said: "This stylish, atmospheric thriller, powered by Simone Ashley’s performance, is worth a watch for the way it might make the hairs on the back of your neck stand up when you hear the sound of someone chewing screws."

The Times of India wrote: "This Tempting Madness is a stylish and engaging psychological thriller that works best when it keeps its audience uncertain rather than when it attempts to explain everything."

Mama's Geeky called the film "unpredictable", while Geek Vibes Nation thought it was "cleverly executed" and "truly a rollercoaster".

Radio Times thought: "At heart it's a silly contemporary gothic melodrama with a clearly tenuous relationship to 'actual events'."

Screen Zealots commented: "Despite being overly complicated and sometimes messy, this engaging thriller is elevated by a strong lead performance, effective visual storytelling, and a compellingly unreliable narrator that keeps viewers guessing."

Meanwhile, Lady Jenevia said: "This Tempting Madness doesn’t have to reinvent the genre to deliver high drama and entertainment, especially when Simone Ashley’s performance so thoroughly ramps up the tension and stakes."

This Tempting Madness is streaming now on Prime Video.

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Freelance Reporter, Digital Spy Rebecca is a freelance journalist who specializes in TV and film. After beginning her career as a digital entertainment journalist for the Express & Star and Shropshire Star, she embarked on a freelance career in 2021 contributing to the likes of Metro UK, The Sun, WhatCulture, Screen Rant, FilmHounds Magazine and more. Her particular field of interest is horror cinema and she has written for genre publications such as Ghouls Magazine and Moving Pictures Film Club. LinkedIn