Kylie Jenner struts Victoria Secret runway in $50m diamond bra

Kylie Jenner made a sensational surprise appearance on the Victoria’s Secret runway in Los Angeles, sporting a jaw-dropping $50 million diamond bra.

Cheered on from the front row by actor boyfriend Timothée Chalamet and matriarch Kris Jenner, the reality star and beauty mogul closed out the legendary fashion show wearing the most valuable Fantasy Bra ever created.

Crafted by luxury jewellers Jacob & Co, the show-stopping piece features more than 4,400 natural diamonds set without traditional fabric, designed to move seamlessly like fluid lingerie.

The show-stopping piece features more than 4,400 natural diamonds

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Jacob & Co said in a statement: “For four decades, Jacob & Co. has created pieces that shouldn’t be possible.

“So when Victoria’s Secret asked us to reimagine one of its most iconic creations, it started with a single question: what if there was no fabric at all?

“What began as a pencil sketch became a masterpiece of jewellery engineering. Crafted from 3,218 individually designed components, the creation moves with the body like lingerie, combining the brilliance of high jewellery with the fluidity of fashion.

“More than 1,000 hours to create. 15 artisans. 4,410 natural diamonds.

The diamond bra was created for the 2026 Victoria’s Secret Fashion Show

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“At its heart lies an extraordinary 75.54-carat natural Fancy Vivid Yellow diamond, surrounded by 4,409 diamonds totalling 1,373 carats, featuring an array of exceptional cuts, including Jacob & Co.’s signature Angel-Cut.

“Two icons, one shared belief: true spectacle should spark joy, inspire confidence and stir emotion.

“Valued at $50 million, it is the most valuable Fantasy Bra ever made.

“Created for the 2026 Victoria’s Secret Fashion Show.”

The show took place at Sony Pictures Studios in Los Angeles on October 18

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The Fantasy Bra is a staple of the annual lingerie show and is a piece of jewel-encrusted lingerie.

It is considered to be an honour to be chosen to model it.

Jenner teamed the bra with a large pair of angel wings, which are the signature look of Victoria’s Secret models, known as angels.

The event featured performances from Tate McRae, KATSEYE and Megan Thee Stallion

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The star-studded show took place at Sony Pictures Studios in Los Angeles on October 18, marking the lingerie brand’s third runway event since its return following a five-year hiatus.

Jenner was among a host of famous faces taking to the catwalk, alongside veteran Angels Adriana Lima, Candice Swanepoel and Alessandra Ambrosio, as well as Gigi and Bella Hadid.

The event also featured performances from Tate McRae, KATSEYE and Megan Thee Stallion, who performed her hit song Body as models strutted down the runway.