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Friday, October 9, 2026

Data watchdog investigating huge surge in ‘add me on WhatsApp’ scam calls

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The UK’s data watchdog is investigating a surge in complaints about spam “robo calls” where a recorded voice asks you to add them on WhatsApp.

The Information Commissioner’s Office (ICO) said the number of complaints about automated nuisance calls had almost tripled in just three months, reaching its highest level since 2021.

Complaints from the general public to the data protection regulator rose from 1,374 in July to 2,178 in August, an increase of 58 per cent, before climbing a further 69 per cent to 3,684 in September.

Experts warn these calls could lead to a recruitment scam, as the automated calls typically come from a UK mobile number, with some offering part-time work or tricking people into joining WhatsApp groups.

Experts have warned these calls could lead to a recruitment scam

Experts have warned these calls could lead to a recruitment scam (PA Archive)

Andy Curry, the ICO's head of criminal investigations, said he believed the reported figures were just a small proportion of the issue.

"The sharp rise in complaints about automated calls is deeply concerning. These calls are not just a nuisance; they can cause real distress and are often designed to manipulate people into handing over personal information or money,” he said.

"The numbers we're seeing are likely to be just the tip of the iceberg. We know many people simply hang up and move on without reporting what happened.”

He called on people to report any suspicious automated calls to the ICO so they can take enforcement action.

"Our message is simple: if you receive a suspicious automated call, report it to us by using our simple online form,” he added. “Every report helps us build a clearer picture of who's behind these calls and strengthens our ability to take enforcement action.

“The more information we have, the better equipped we are to identify patterns, investigate those responsible and protect the public from harm. Your complaint could play a vital role in helping us stop these operations."

The ICO has called on people to report suspicious automated calls

The ICO has called on people to report suspicious automated calls (PA Archive)

Simon Fell, from the Communications Crime Strategy Group, a telecoms industry body set up to tackle fraud, told BBC Radio 4’s You and Yours show that these calls appear to be trying to put call recipients through to a fake job listing which could put people at risk of fraud.

"They would either put you through to a fake job listing, which might involve some form of money muling. It could look like a completely legitimate job, or something ad hoc, but they might pass criminal funds through your account which can lead to terrible consequences,” he said.

"It could also be a simple phishing exercise – criminals send out these messages, and what they really want to know is who's picking up, who's active – that information can be resold on the dark web.

"The possibilities are endless. At the end of the day, this is a criminal that has reached out to you, and they're trying to defraud you in some way, shape or form."

The ICO warned people not to answer numbers they don’t recognise and to report any nuisance calls. People can also register their number with the telephone preference service (TPS) free of charge, which is a register of people who have said they don’t want to receive marketing calls.

WhatsApp has in-built features to protect users from scam calls, such as automatically silencing calls from unknown numbers.

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