Tubi CEO Anjali Sud to Replace Jennifer Witz As SiriusXM CEO

Anjali Sud, the current CEO of Tubi and a board member at SiriusXM since March 2025, has been named the new CEO of SiriusXM starting Jan. 1, 2027, the company announced today (Nov. 9). Jennifer Witz, who has served as CEO of the streaming audio and satellite radio company since 2021, and has been with the company since 2002, will stay on as an advisor until the end of 2027.

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Sud has been CEO of Tubi, the free ad-supported video and TV streaming service, since 2023. Prior to Tubi, she was CEO of Vimeo, during which time she took the company public and grew its user base to over 300 million, according to a press release. Her background, including e-commerce, sales and finance roles at companies like Time Warner and Amazon, encompasses overseeing digital media, ad-supported and subscription streaming businesses and tech and entertainment platforms. All of that will come into play at SiriusXM, which also owns Pandora and a vast podcast network.

“I am honored to lead SiriusXM in its next chapter,” Sud said in a statement about her appointment. “Premium audio experiences will be more important than ever to the future of entertainment, and I believe SiriusXM can evolve to lead that future. Since joining the board, I have gained a deeper appreciation for the company’s strengths and potential. I look forward to working with the team to execute with ambition and expand value for our subscribers, advertisers, artists, creators, talent, partners and shareholders.”

On Oct. 29, Sirius released its third quarter earnings for 2026, showing a boost of 5,000 subscribers in the quarter and steady advertising revenue, with net income rising 6.7% for the quarter to $317 million. Its stock rose 4% on its earnings announcement.

“Anjali has built some of the most successful consumer entertainment platforms,” SiriusXM’s chairman of the board Greg Maffei said in a statement. “In her previous roles, she scaled audiences, expanded platforms and led businesses supported by both advertising and subscription models. As a member of our Board, she has intimate knowledge of our business and strategy. With her digital media experience, CEO-level success and board perspective, we are confident Anjali will hit the ground running and build on our momentum as we continue to execute against our objectives. We believe she will be an outstanding CEO for SiriusXM.”

Witz, who is described as having stepped down from her role, oversaw a change-heavy period for the company, as it launched a new app, doubled down on its in-car subscription experience, launched a $7 low-cost streaming tier and expanded its podcast holdings. The company went through layoffs as it shifted from ad sales towards a subscription base, and now expects to end 2026 with $8.55 billion in revenue, according to its latest financials.

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“Leading SiriusXM has been the most meaningful experience of my career,” Witz said in a statement. “I am particularly proud of what our team has accomplished in strengthening the subscriber experience, expanding our advertising business and unlocking greater value across our broader portfolio. I firmly believe that SiriusXM is on a strong path and that now is the time for a transition. Anjali brings the perspective, leadership and understanding of the business needed to guide the company forward. While I will be leaving my role as CEO, I’ll remain a lifelong subscriber and supporter of SiriusXM.”

“Jennifer has made extraordinary contributions to SiriusXM over her 25-year career, including nearly six years as CEO,” Maffei added. “Her efforts include expanding in-car penetration and 360L rollouts, solidifying its premium, content-led subscription business with record-high customer satisfaction and record-low churn, securing an exclusive advertising partnership with YouTube and building one of the nation’s leading podcast networks. SiriusXM is now generating its best core financial metrics in years, returning to revenue growth and generating near-record levels of free cash flow. Jennifer is leaving SiriusXM with a strong foundation and we are grateful for her leadership.”