Kakao Piccoma Launches New 'Lulumiru' BL Webtoon Platform
The service is available on web browsers on smartphones, tablets, and PCs. Membership is free and readers can purchase works chapter by chapter. Lulumiru hosts both new series and older series that have had lasting popularity.
The service also has a search function that lets users omit certain characteristics and tags that they do not like, and also a "top x bottom" search function that allows users to choose certain characteristics they want to see in each member of a romantic pairing.
Kakao Piccoma is hosting large-scale advertisements for the new service in Ikebukuro in Tokyo from November 9 through November 22.
Kakao Piccoma currently operates the Piccoma service in Japan, which offers webtoons, web manga, and web novels.
The new Lulumiru service launches less than two months since Kakao Entertainment announced in late September it would shut down its North American webtoon platform Tapas, marking the end a major part of its direct platform strategy in the region five years after investing about 1.1 trillion won (about US$780 million) to acquire Tapas and webnovel platform Radish.
Tapas will end its service on March 31, 2027.
In South Korea, Kakao Entertainment plans to consolidate its two webtoon platforms, Kakao Page and Kakao Webtoon, into a single platform centered on Kakao Page by the end of the year. The company plans to bring together the platforms' content, user data and about 16,000 original IPs.
KioskNews shows a cleaned-up reading view extracted from the publisher’s page — the original always lives on their site, not ours.