Minecraft and Domino’s Team Up for Block-Shaped Pizza, In-Game Freebies
The computer game Minecraft offers plenty of in-game food, from steak and cake to, uh, rotten flesh. Now, a popular real-world food is being mixed with Minecraft.
Beginning on Monday, Domino’s Pizza will offer Minecraft-themed tie-ins, including in-game extras, when customers buy “the Domino,” a recently launched Detroit-style pizza for one. The pizza is cut into two pieces to resemble Minecraft blocks, in connection with the new game Minecraft Dungeons II, a spin-off of the 2020 game Minecraft Dungeons.
Minecraft Dungeons II came out Sept. 29 for PC, Xbox Series X and S, PlayStation 5, Nintendo Switch and Switch 2.
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As part of the Minecraft collab, the rectangular Detroit-style Domino pizza will come in one of six game-related boxes, each featuring a different Minecraft Dungeons II character: the classic Creeper, Corrupted Creeper, Zombie, Pig, Prime Enchanter and the main protagonist, Valorie.
When you buy the pizza online, you can unlock a code for one of three randomly awarded in-game items to use in Minecraft Dungeons II: a Domino’s skin, a Slice Slayer Cape, and a Cheesy Cube pet.
Between Monday and Nov. 4, customers have a chance to win a free download of the game (for PC and Xbox only), normally priced at $30. Domino’s says 20,000 downloads will be given away. To enter the lottery, after purchasing “the Domino,” submit your proof of purchase on its dedicated web page.
CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The Totally Sweet '90s." She's been a journalist since 1989, working at Mpls.St.Paul Magazine, Twin Cities Sidewalk, the Minneapolis Star Tribune, and NBC News Digital. She's Gen X in birthdate, word and deed. If Marathon candy bars ever come back, she'll be first in line. See full bio
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