RI food products record US$25.38 mln in potential deals in Shanghai

Jakarta (ANTARA) - Indonesia’s food, spice, and fishery products recorded potential transactions of US$25.38 million or about Rp450 billion at the 9th China International Import Expo (CIIE) in Shanghai on November 5-10, 2026, the Trade Ministry stated.
Trade Ministry's Director General for National Export Development Fajarini Puntodewi said the achievement shows Chinese consumers’ interest in Indonesian food products. She expressed hope for consistent follow-up to realize every recorded potential transaction.
"The achievement is an opportunity to widen trade relations while encouraging sustainable trade contracts and distribution partnerships," Puntodewi said in a statement here on Wednesday.
Indonesia’s participation also produced several cooperation agreements, such as memorandum of understanding (MoU) signings by participating companies with their business partners.
One concrete result is a cooperation agreement between La Moringa, an Indonesian micro, small, and medium enterprise (MSME) making moringa-based snacks, and its partner in China.
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The Chinese market offers big opportunities for Indonesian products, especially food, beverages, and agricultural and fishery products.
Head of the Indonesia Trade Promotion Center (ITPC) Shanghai Angga Handian Putra explained that business meetings with prospective Chinese buyers were one focus of Indonesia’s participation in the expo.
In addition, the participation was used to gather information on market trends, consumer preferences, and competitors’ strategies.
"We bring Indonesian exporters together with potential buyers, so business opportunities can develop into sustainable export transactions. We also use this participation as a basis for drafting market penetration strategies," Putra said.
Indonesia presented national companies and MSME players at the expo. Featured products included spices, food and beverages, healthy snacks, candies, natural extracts, fishery and seafood products, biscuits, shrimp crackers, coffee, and instant noodles.
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Translator: Maria, Kenzu
Editor: Fransiska Ninditya
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