Antara News·Indonesia·Friday, October 30, 2026 at 08:57 AM UTC

Indonesia develops skilled workforce to boost wellness tourism

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H.D. Shanti, Tegar Nurfitra

Jakarta (ANTARA) - Indonesia's Tourism Ministry is stepping up efforts to develop high-quality human resources for the wellness tourism sector as it seeks to tap into the industry's growing economic potential.

“We care deeply about the quality of our human resources,” Deputy Tourism Minister Ni Luh Puspa said during a visit to the ANTARA Heritage Center in Jakarta on Thursday (Oct. 29).

She emphasized the importance of nurturing talent capable of managing and maximizing the nation's tourism assets, noting that even the most attractive destinations and richest cultural heritage cannot reach their full potential without skilled human resources.

To this end, Puspa said the ministry is working with the Ministry for the Protection of Indonesian Migrant Workers to provide training for workers in the sector, including those offering relaxation and wellness services.

She said the initiative aims to expand tourism workers' knowledge of Indonesian wellness products, including jamu, the country's traditional herbal drink, while helping promote these products internationally.

“We aim to equip Indonesian migrant workers employed as spa therapists with wellness expertise, transforming them into what we call wellness therapists. They will be skilled not only in massage and spa treatments but also knowledgeable about jamu and other Indonesian wellness products,” Puspa explained.

The initiative is ultimately intended to attract more foreign tourists to Indonesia and encourage them to experience the country's wellness tourism offerings firsthand, she added.

The deputy minister also highlighted President Prabowo Subianto's inauguration of The Sanur in Bali in June 2025 as Indonesia's first special economic zone (SEZ) integrating the health and tourism sectors.

She said the SEZ reflects the rapid growth of the wellness industry and has created employment opportunities for around 5,000 workers.

“We will continue promoting the area to strengthen its position as an iconic destination. Through this effort, we aim to make The Sanur the first thing that comes to mind when people think of Indonesia's wellness tourism,” she said.

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