Kylie Kelce Shares Why She Stopped Posting Her Daughters Online

Kylie Kelce Shares Sweet Way Kids Have Bonded With “Aunt” Taylor Swift
Kylie Kelce is not gonna lie about how she navigates social media in the limelight.
The podcast host detailed how she’s become more private with what she shares online, explaining why she no longer posts photos of her and Jason Kelce's daughters Wyatt, 7, Elliotte, 5, Bennett, 3, and Finnley, 19 months.
“The shame of it is that when we had our first, I was not necessarily in the public eye,” Kylie shared on the Oct. 7 episode of The Squeeze podcast. “Obviously, I was married to my husband and he had a large following just because of football, but I didn’t have a bunch of random people following my account.”
At the time, Kylie—who married the former NFL star in 2018—shared that she “still very much used my Instagram specifically to post life updates” and “use social media exactly how anyone would use social media.”
“As life has gone on and things have changed, I post infrequently overall,” she continued. “I post even less frequently [of] our children.”
And more recently, Kylie decided to set a boundary for how she presents her daughters online.
“It got to a point where I didn’t want to exclude them entirely,” she recalled, but “I made it a point to stop putting their faces on my social media.”
And while the Not Gonna Lie host didn’t specify when she made this decision, the Kelce family’s notoriety notably grew in 2023 when her brother-in-law Travis Kelce began dating Taylor Swift. (The couple tied the knot in July.)
But Kylie also pointed to running into a “gray area” while shooting Jason’s 2023 Prime Video documentary, Kelce, which followed the then-Philadelphia Eagles player through the 2022-2023 NFL season.
“Our kids were included in that because, part of the decision, was surrounded by the impact it had on our family,” Kylie continued to Squeeze host Tay Lautner. “So, they were included in that, and that was really the turning point for me to understand that people can’t draw a line for themselves. I think that sometimes you have to very clearly draw it for them.”
The Webby Awards
As for how she feels about her daughters making appearances onscreen now, the 34-year-old said they’ll “occasionally pop up into a podcast,” but they aren’t featured in “social clips” and “never will” be involved with brand deals or sponsorships.
Ultimately, Kylie emphasized that their kids’ safety is what matters most to her and Jason.
“That’s always going to be the top priority,” she shared, “but part of the issue is people are going to see them. What are you going to do? Mask them? Leave them in the house?”
For a closer look at the family moments Kylie and Jason have decided to share with the world, keep reading…
Baby on Board
In October 2019, Jason Kelce and Kylie Kelce welcomed their first baby together, a daughter named Wyatt Elizabeth Kelce.
Instagram/@kykelce
Family of Four
Their second daughter Elliotte Ray Kelce joined the family two years later.
Instagram/@kykelce
Party of Five
One year after Elliotte's arrival, Kylie shared that "another Kelce lady" would be added to the bunch with an adorable set of photos.
Kylie Kelce/Instagram
Happy Halloween
On Halloween 2022, Jason and a then-pregnant Kylie dressed up as Piglet and Kanga, respectively. Meanwhile, their girls were Tigger and Winne the Pooh.
Instagram/@kykelce
Meet Bennett
In February 2023, the couple welcomed their third child, with her arrival coming nearly two weeks after Jason faced off against brother Travis Kelce at the 2023 Super Bowl.
Instagram/@jason.kelce
Golden Girls
Jason shared a glimpse at his oldest daughters holding a huge prize in May 2023, writing on Instagram, "Never in a million years did I think I’d hold the Larry O’Brien trophy, let alone that it would be in my house!!"
"Unbelievable honor to see it in person," he continued. "The size is incredible, looks so small when NBA players are holding it, but it’s actually massive!! The girls were very interested in it."
Instagram/@kykelce
Perfect Teammates
The family of five hit the field in August 2023, with Kylie joking in an Instagram post, "Here for the Rita’s and obstacle courses with dad after practice."
Instagram/Kylie Kelce
Fly, Eagles Fly
Jason and Kylie rang in Wyatt's fourth birthday in October 2023 on the Philadelphia Eagles' home turf. As Kylie noted on Instagram, "We were celebrating a 4th birthday when the Birds went 4-0."
Instagram / Kylie Kelce
Lucky Charms
Kylie shared this pic of Wyatt, Elliotte and Bennett on Instagram in June 2024, writing, "Parents know… 2 out of 3 isn’t bad!"
Jason's mom Donna Kelce commented, "The cutest beautiful bunch of 'lucky charms' under that rainbow!!!!"
Baby No. 4
Jason and Kylie welcomed their fourth baby girl Finnley "Finn" Anne Kelce on March 30, 2025.
Mom and Me
Kylie craddled her Finn in her arms after the baby's March 2025 arrival.
Flower Power
Little Finn rocked a floral onesie shortly after she was born in the hospital.
Instagram/Kylie Kelce
Girl Dad
The Philadelphia Eagles alum held newborn Finnley close in an Instagram photo shared in April 2025.
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