Macy’s Drops Thanksgiving Day Parade Anniversary Toys, With Buildable Turkey Float, Limited-Edition Puzzles

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Macy’s is celebrating the 100th anniversary of its Thanksgiving Day Parade this year, and the retailer is dropping a host of limited-edition merch to mark the occasion.

On the heels of a previously released accessories capsule with Disney, Macy’s has just dropped a collection of Thanksgiving Day Parade-inspired toys.

MACY’S EXCLUSIVE

100th Thanksgiving Day Parade Turkey Float Building Set

This LEGO-style set lets you build a turkey-themed parade float at home. The 541-piece building set features a 12 x 14 plastic replica of Thomas T. Turkey, the name for Macy’s beloved parade mascot who first debuted aboard his float in 1973.

Designed for ages eight and up, the finished product includes a hand-crank mechanism that allows Tom Turkey’s feathers to flap behind him. The interactive toy comes in Thanksgiving-inspired colors and the set includes a sticker sheet for additional decoration.

1.000 PIECES

100th Thanksgiving Day Parade Herald Square Building Puzzle

You can also pick up this 1000-piece puzzle, which features an illustration of the Macy’s Herald Square flagship store, decked out for the holidays.

The limited-edition puzzle measures approximately 8.5 x 11.25 inches when completed. Our suggestion: pick up a puzzle frame to mount and display your festive finished product.

STICKER SET

100th Thanksgiving Day Parade Herald Square Building Reusable Sticker Play Set

This sticker set, meantime, lets you create your own Thanksgiving Day Parade scene, with 50 reusable decals that can be placed along a 25-inch board book (when unfolded).

The backdrop features an illustration of the Herald Square department store and surrounding streetscape.

CREATE YOUR OWN PAINTING

100th Thanksgiving Day Parade Herald Square Building Paint by Number Kit

This paint-by-numbers kit lets you create your own watercolor-style portrait of the iconic department store during the holidays.

This set includes 12 acrylic paints, a paint brush, and a 9 x 12-inch canvas to paint on.

STOCKING STUFFER

100th Thanksgiving Day Parade Limited Edition Card Desk

And you can pick up this set of official Macy’s Thanksgiving Day Parade playing cards, which features designs inspired by parade floats and holiday motifs.

The original, full-color illustrations were created exclusively for this deck of cards, which come presented in a pull-out box for easy gifting and storage.

All of the 100th Thanksgiving Day Parade toys are being released in limited edition, making them collector-worthy pickups. They are also exclusive to Macy’s, meaning you’ll only be able to find it in person at the department store and online at Macys.com.

Macy’s official 2026 Thanksgiving Day Parade collection also includes home decor, dinnerware, ornaments, and apparel collaborations with brands like Levi’s, among others. Shop the full selection here.

The first Macy’s Thanksgiving Day Parade was held in 1924, though the event was postponed during World War II (1942–1944), making this year the 100th running of the event. This year’s parade airs on Thursday, Nov. 26 at 8:30 a.m. ET on NBC.