It’s Skydance: David Ellison Brands Combined Paramount-Warner Bros. With His Studio’s Title
The entertainment business’ newest conglomerate has a name: Skydance.
David Ellison on Friday shared on X that once Paramount and Warner Bros. Discovery combine, the new corporate brand will take the name of the studio he founded 20 years ago. But while that will be the corporate name, Paramount and Warner Bros. will serve as sub-brands.
“We wanted a name that would give the combined company an identity of its own while allowing Paramount and Warner Bros. — and all our extraordinary brands — to remain in the spotlight,” he wrote.
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