Antara News·Indonesia·Wednesday, November 11, 2026 at 01:07 PM UTC

Indonesia encourages MotoGP as a creative economy development platform

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Nirkomala, Kenzu

Mataram, West Nusa Tenggara (ANTARA) - The Ministry of Creative Economy has encouraged the Mataram City Tourism Office to use MotoGP as a platform to develop the local creative economy by strengthening leading sectors, including automotive modification, as a global showcase.

Secretary to the Deputy for Creative Economy Strategy Development at the Ministry, Abdul Malik, said here on Wednesday that international-standard tourism events such as MotoGP can be a global showcase for local creative products to enter wider markets.

"Developing the creative economy sector must be pioneered by strengthening the region's leading sectors, including automotive modification, so it can be integrated with MotoGP," he said.

He made the statement on the sidelines of opening CreaFIN (Creative Economy Ready for Financing), which facilitates access to funding and financing for 50 creative economy players in Mataram.

According to Malik, through strengthening Mataram's 21 creative economy subsectors, the ministry expressed hope that micro, small, and medium enterprise (MSME) players will be more motivated to prioritize innovation, creativity, and competitiveness to improve community welfare sustainably.

Mataram currently has 21 creative economy subsectors, with a main focus on culinary because Lombok is known for its cuisine. Other leading sectors include crafts, particularly pearl products, followed by pottery and fashion because of its wealth of woven fabrics, he said.

These leading sectors are then encouraged to integrate with the automotive sector and tied together in a digital technology ecosystem.

Digital technology use is key to making it easier for businesses to widen their market reach today.

"Imagine, we now use mobile phones for everything. Even to transfer money, we no longer have to go to the bank and queue; no need to go to an automated teller machine, just a phone and the money can be moved," he said.

In this regard, the ministry said it is optimistic that given the extraordinary tourism potential and human resources in Mataram and NTB in general, the creative economy there will advance and grow rapidly.

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