New Wetherspoons pub to open in central London

The Trocadero has long been associated with the hospitality industry, since the former Trocadero Music Hall was transformed into a restaurant by J. Lyons & Co in 1896.

The pub opening marks the latest stage in Criterion Capital's ongoing redevelopment of the building, which is also home to the Zedwell Piccadilly Circus hotel.

Located directly beneath the hotel, the pub will allow direct internal access between the two venues for Zedwell guests.

Founder and chairman of JD Wetherspoon Tim Martin (Dominic Lipinski/PA)

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A custom-designed carpet has been fitted in the just over 3,600 sq ft ground-floor customer area. The venue is all on one level and includes a full-length bar with capacity for approximately 280 customers.

The pub will be managed by Hamid Da Silva, who previously managed The Barrel Vault, a Wetherspoon pub in St Pancras International Station.

Hamid said: "My team and I are looking forward to welcoming customers into Piccadilly Hall.

"We are confident that the pub will be a great addition to the area, offering great value food and drink for local people, workers, theatregoers and visitors from around the world."

Criterion Capital Group CEO, Vaq Farooq, said: “Our food and beverage offering is expanding rapidly, and we are thrilled to be partnering with JD Wetherspoon.

“We are especially excited that Piccadilly Hall will be housed in the Trocadero, a building with a long history as a destination for dining and entertainment.

“Since bringing Zedwell to the Trocadero in 2020, we have continued to look for creative ways to make use of the space.

“Together, Zedwell’s affordable accommodation and Wetherspoon’s reasonably priced food and drink will offer visitors a more accessible way to experience central London.”