Disney Inks Content & Development Deal With Global Phenom Kids Creator Like Nastya

Disney has inked another major creator deal, the latest a content and development pact with global phenom kids creator Like Nastya. It marks the brand’s first development deal with a major entertainment company.

One of the biggest kids’ channels on YouTube, Like Nastya has more than 450 million subscribers across 25 YouTube channels in 22 languages and has amassed more than 275 billion lifetime views.

The deal includes development of an original animated preschool series for Disney Jr. and Disney+, along with new live-action content for kids, tweens, teens and families. It also includes access to a curated collection of the Like Nastya library content, known for its playful storytelling, imaginative adventures and music.

The content will be distributed across Disney+ and other Disney-owned platforms.

Anastasiia Radzinskaya is a Russian-American YouTuber whose content includes children’s songs, educational entertainment, unboxings, vlogging, and roleplays.

Since its launch in 2016, Like Nastya has evolved into a global family entertainment franchise spanning original digital content, music, live entertainment, consumer products, gaming, licensing, brand partnerships, and streaming distribution.

“I’m incredibly proud of Anastasiia and how Like Nastya has grown into a global brand loved by millions of families worldwide,” said Anna Radzinskaia, Nastya’s mother and founder of the Like Nastya brand. “Bringing together the worlds of Like Nastya and Disney is an exciting opportunity to create something truly special for a new generation.”

The Like Nastya partnership follows several major creator deals Disney has recently announced, including Dhar Mann Studios, “Gracie’s Corner”, Lenny Pearce and a first-of-its-kind global content-sharing deal with TikTok.