Why are Wall Street firms paying up to $100k a month for faster access to Trump's Truth Social posts? Any specific goal?

Bloomberg and two trading firms have reportedly agreed to pay Donald Trump’s Truth Social for faster access to his posts, as per Reuters. The company is already facing a lawsuit or faster access to government information. Here's why it is happening.
Wall Street trading firms and financial data providers are paying as much as $100,000 a month for faster access to US President Donald Trump’s posts on Truth Social. The move is reportedly aimed at seeking an edge in financial markets where Trump's statements can trigger movements.
Truth Social, the social media platform founded by Trump, has signed up Bloomberg, Susquehanna International Group and Jump Trading for its Truth API service, Reuters reported, citing sources.
What is Truth Social's API service
The API enables subscribers to receive Trump’s posts faster than any human could by manually checking the platform.
The service is said to give subscribers a timing advantage. It is reported to be ahead around 50 milliseconds, according to Trump Media officials. That difference might seem insignificant but can matter to high-frequency trading firms, especially those who rely on algorithmic and automated strategies to respond to market movement.
Why trading firms are ready to pay for it
These firms use software that ingests news headlines, company announcements and government statements, analyses the information and can execute trades, all within thousandths of a second, as per the news agency. Faster access to Trump’s posts can potentially help them react before others in the market, including investors.
Trump’s social media statements have moved markets from time to time. Oil futures sank after he announced a ceasefire in the Iran war via Truth Social in April.
Trump Media and Technology Group announced the fastest-access product in July. In August, the company told investors it had “signed more than 10 customer agreements”, which neither Reuters nor Live Mint could confirm.
Trump Media said the customers were primarily trade firms from Wall Street who reportedly paid between $60,000 and $100,000 every month.
Why service is controversial for Trump
What makes this deal even more significant is that it marks the first time a business tied to a sitting president has sold access to his statements. It also prompted ethical and legal concerns among a section of people on the internet.
Democratic Senators Elizabeth Warren and Adam Schiff asked the US Securities and Exchange Commission in July to investigate whether the service violated securities laws and called it a “shocking abuse” of office by a president for personal gain.
Trump Media said, as per Reuters, “Truth Social offers an industry-standard API product for which there is significant demand across industries. We take customer confidentiality seriously. This reporting is based on misleading information being peddled by anonymous sources aimed at harming our company, customers and shareholders.”
The company is also facing a lawsuit by Intercept Media and the Freedom of the Press Foundation. It alleges that charging for faster access to government information would violate the First Amendment and Fifth Amendment rights of the public.
About the Author
Sneha Biswas specialises in covering entertainment and pop culture, with a specialisation on Bollywood, Hollywood, OTT platforms, K-pop, K-dramas, and major developments in the US entertainment industry. She believes in telling stories that balance speed with substance, and in making entertainment journalism contextual, culturally aware, and reader-first rather than purely reactive.<br><br> With over six years of experience in digital media, Sneha currently serves as a Deputy Chief Content Producer at Live Mint. She has spent more than three and a half years with the HT Group and returned to the organisation in February 2025, joining Live Mint to uplift the entertainment section. Over the past year, she has been closely involved in entertainment coverage including breaking news, explainers, trend reporting, box office reports and analysis for the audience.<br><br> Sneha is Google News certified, having completed training focused on newsroom best practices, digital reporting, and SEO-driven content strategies. Her work reflects a strong understanding of audience behaviour, search trends, and the evolving consumption patterns of entertainment news across formats.<br><br> Prior to her current role, Sneha has worked across multiple content and editorial functions within digital newsrooms, building expertise in content planning, editing, and real-time coverage. Her professional interests lie at the intersection of entertainment, internet culture, and global pop trends.<br><br> Working for the National city team, Biswas closely follows global entertainment movements while maintaining a strong pulse on what is happening in India.
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