When is Black Friday 2026? From dates to the best expert-chosen deals

The best beauty advent calendars are selling out, Christmas TV adverts are arriving on our screens, and Black Friday 2026 lands later this month. Boots, Dyson, Ao and Argos have all kicked off their events a month early, and more big names will soon follow.

The biggest shopping event of the year, Black Friday delivers savings on everything from luxury fashion to trending beauty, brand-new tech, must-have appliances, and more.

The sale is your best chance to save on Christmas shopping, stock up on favourites for the new year, or finally make that big investment.

As a shopping editor who’s covered Black Friday for six years, I’ll be handpicking the very best deals here throughout the event – think Ninja air fryers, Ring doorbells and Medicube skincare, alongside Coach bags, Dyson hair tools, Simba mattresses and Shark vacuums.

Black Friday has long been a major date in the retail calendar, but the post-pandemic boom of online shopping has replaced queues on Oxford Street with browsing from the comfort of your own sofa.

But when faced with thousands of online offers from countless retailers and brands, Black Friday can equally feel overwhelming at best – and that’s where I come in. Consider this your cheat sheet to Black Friday 2026, from dates to deals to expect – and the best early discounts to shop now.

When is Black Friday 2026?

Black Friday historically falls on the Friday immediately after Thanksgiving in the United States. In 2026, Black Friday will take place on Friday 27 November, with Cyber Monday – traditionally the online-only day of the sale, which now concludes Black Friday – following on Monday 30 November.

There are always huge savings on beauty to be had

Nessa Humayun/The Standard

Although Black Friday once lasted for just one day, many retailers now launch their promotions weeks in advance. This extended shopping period, often called Black November, allows consumers to compare prices and spread out their purchases rather than rushing to find bargains on a single day.

In the UK, major retailers such as Amazon, Currys, John Lewis and Argos regularly participate in the event. Their offers can cover a wide range of products, including televisions, smartphones, laptops, kitchen appliances, clothing and beauty products. The discounts continue through the weekend and into Cyber Monday – often getting bigger and better.

What is Black Friday?

Black Friday is an annual shopping event during which retailers offer discounts and deals across a wide variety of products, getting rid of stock ahead of the new year. Originating in the US, Black Friday has expanded internationally and is now a global event.

The name is commonly associated with the period when retailers aim to move from operating at a loss to making a profit, traditionally described as moving from the red into the black in accounting terms.

Apple AirPods are always among the most heavily discounted products

David Phelan/The Standard

Black Friday is the best time of the year to invest in expensive items at their lowest-ever prices, prepare for Christmas and find gifts without paying full price. Popular categories include big-ticket tech, gaming devices, premium home appliances, designer fashion, toys and beauty products.

However, not every discount represents a genuine saving. Comparing prices across retailers and checking a product's previous selling price can help shoppers distinguish worthwhile bargains from year-round promotions. Planning purchases also reduces the risk of overspending on products they do not really need.

What brands and retailers have already started their Black Friday deals?

For 2026, plenty of brands have jumped the gun with their Black Friday events. The likes of Boots, Superdrug and Lookfantastic have kicked off their beauty savings, while Argos, Ao and Currys have launched Black Friday savings across appliances and technology. Elsewhere, Very and Asda have debuted discounts across clothing, appliances, home and more.

Dyson is the latest to kick off its Black Friday sale with deals across vacuums, hair tools and more.

Best Black Friday deals 2026

• Home
• Beauty
• Fashion
• Tech
• Toys

Home

The Standard

Sage barista express bean to cup coffee machine

John Lewis

Whether your old machine has given up the ghost or you’re looking to upgrade your pod machine, Sage’s coffee makers are best in class. In John Lewis’ early Black Friday event, you can save £130 on the express bean-to-cup model in a stylish stainless steel finish. Rustling up barista-quality brews at home, it’s an investment for many lazy mornings to come.

Ninja crispi pro-7 glass air fryer

Ninja

Air fryers may feel as though they’ve had their moment in the spotlight a while back, but they’re still very much the star of the kitchen, and Ninja continues to lead the pack. This is the compact model I use at home. It helps maximise worktop space, with its large 5.7l glass drawer delivering the perfect chicken, fries and salmon fillet every time. Better yet, you can store fridge leftovers in the container thanks to a rubber lid.

Shark PowerDetect Cordless Pet Vacuum Cleaner

Shark

Buying a new vacuum is never an enjoyable task, but Black Friday discounts are the perfect excuse to upgrade your old model. The Shark PowerDetect Cordless Pet Vacuum Cleaner is a great pick for pet owners looking to make cleaning easier. Designed to tackle pet hair, dust and everyday dirt, its cordless convenience makes it easy to clean across the home, while powerful suction helps deliver a thorough clean.

Duux Bora 20L Dehumidifier

Duux

Chasing off mould and damp, dehumidifiers keep your home fresh and clean during the winter months. The Duux Bora 12L Dehumidifier is efficient and simple in design, with 30 per cent off on Amazon. When our appliance tester Rachael Penn reviewed the larger 20l model, she said the laundry mode was a standout feature. “I noticed a real improvement in how fresh the air smelled, too,” she said. “With two dogs at home, that's a welcome bonus, and the built-in carbon filter can also help tackle cooking odours. Best of all, it's impressively quiet, making it suitable for living areas and bedrooms.”

Beauty

The Standard

Dyson airwrap i.d hair styler

Dyson

The airwrap i.d has been treated to a rare £80 price cut. A game changer for styling your hair at home, the AI-powered hair tool works with the brand’s Bluetooth app to adjust the heat and airflow, helping you achieve the perfect curls or a bouncy blow-dry. I use mine for everything from drying and taming frizz to curling and sleek looks – it’s that versatile.

Prada paradox eau de parfum

Boots

Not only will Prada’s Paradoxe Eau de Parfum look gorgeous on any dresser, but its feminine, floral ambery fragrance will earn you countless compliments. Light and crisp with notes of neroli, amber accords add warmth and long-lasting depth. With 20 per cent off, why not get ahead with Christmas gifting?

Shark cryglow LED mask

Amazon

Shark’s cryglow LED face mask is a cherished part of my nightly regimen. With four treatment modes – including blemish repair and anti-ageing – the cooling, depuffing eye function is also excellent. You can see instantly lifted results, but your skin is clearer, brighter and smoother after prolonged use, too. Our tester Emma North agreed: “Shark's cryoglow stood out because it does more than your average LED mask. Alongside red, blue and near-infrared LED light, it features ice-cold under-eye pads designed to help reduce puffiness, which makes it feel like a luxury clinic treatment.”

Living Proof perfect day shampoo

Amazon

Adding volume, oomph and texture to tired hair, this Living Proof perfect day dry shampoo refreshes and brightens strands in-between wash days. Quick and easy to apply, you're out the door in seconds – simply spray, blend with your fingers and give your hair a quick brush to smooth out. With notes of fresh citrus, the scent is lovely and lingers throughout the day. You don’t need much either, which helps justify the price – but it’s now been treated to a tasty discount.

Fashion

The Standard

Calvin Klein Men’s 3 Pack Trunks with Logo Waistband

Calvin Klein

The enduring appeal of Calvin Klein’s lingerie lies in its marriage of comfort and subtle sexiness – embodied in the brand’s monochrome ads, from Kate Moss and Mark Wahlberg’s iconic 1990s campaign to this year’s shoot starring Dakota Johnson. If you or your partner’s underwear drawer is in need of a refresh, take advantage of this deal on a three-pack of Calvin Klein boxers.

M&S Faux Fur Zebra Print Short Jacket

M&S

Animal print is everything this season – and zebra print is dominating. Reduced by £15, M&S’s short-length zebra print faux fur jacket has a throw-on-and-go appeal. The statement piece is finished with a round neck, drop shoulders and a zip fastening. If you’re looking to get into wearing animal print, zebra is a great place to start.

Orelia interlocking twist hoop earrings

Orelia

Black Friday is always the best time of the year to refresh your jewellery collection. Ahead of the main event, Orelia is offering up to 60 per cent off selected pieces – including this pair of earrings. Gold hoops are an everyday essential, and the interlocking, twisted design of this pair elevates the staple.

Levi's ribcage straight leg jeans

Levi

A good pair of Levi’s jeans is a cornerstone of any wardrobe. This classic ribcage pair boast a straight-leg cut and a versatile washed denim finish, delivering on both style and comfort. A year-round staple, the extra high-rise waist works to slim hips, define your waist and lengthen your legs. What more could you want?

Tech

The Standard

Amazon Kindle

Amazon

Amazon’s lightest, smallest Kindle is a steal at less than £100 right now. Boasting a glare-free display, the ereader has fast page turns and an adjustable front light that allows you to read in the darkest or brightest conditions. The battery life is excellent, and the device’s lightweight, portable appeal will see you swap scrolling for reading on the commute.

Oura ring 4

Amazon

“I’ve worn the Oura ring 4 fairly religiously for over a year – testament to how comfortable it is,” beauty and wellness writer Maisie Bovingdon said. “Lightweight, water-resistant (up to 100m) and non-allergenic, it doesn’t irritate my skin.” Praising the “impressive tracking data” and the built-in Smart Sensing technology – which tracks over 30 biometrics for a detailed look into key health statistics – she said the “Readiness” score helped determine what her body needed to tackle fatigue.

Apple iPad 11 (2026)

John Lewis

Apple deals on iPads are few and far between – even during the main event. With that in mind, John Lewis’ £20 saving on the iPad 11 is not to be sniffed at. Launched last year, the tablet boasts an 11-inch Retina display, a powerful processor for work or play, and advanced cameras for capturing moments. It would be a thoughtful gift for a tech lover in your life.

Garmin forerunner 165 music sports watch

Currys

Fitness fans can track their training in style with the Garmin Forerunner 165 Music. Featuring a vibrant AMOLED touchscreen, built-in GPS, heart-rate monitoring and advanced workout metrics, it also lets you download music and listen without your phone. With sleep tracking and up to 11 days of battery life, it's a brilliant all-round running companion.

Toys

The Standard

Tonies toniebox build your own bundle

Tonies

This Toniebox bundle can include characters such as Elsa, Moana, Lightning McQueen, Simba, Encanto, and Toy Story’s Buzz Lightyear. All kids have to do is pop a Tonie or Tonieplay game on the top of the box to trigger stories, songs, and interactive activities. No screens, just intuitive controls made for little hands and growing minds. This makes it perfect for their night routines and winding down time. Now's the time to purchase that little bedtime gift or early Christmas present.

LEGO Speed Champions Ferrari

Lego

LEGO’s Speed Champions Ferrari brings the high-octane world of Formula 1 into your home. Enjoy building it and enjoy it more on display, thanks to realistic features and plenty of attention to detail. This collector's set is perfect for fans and builders alike.