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Tuesday, October 6, 2026

Prime Day Flash Deal: Nutrafol Is 20% off for 24 Hours

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Nutrafol Prime Flash MAIN.jpgE! Illustration/Nutrafol

If you've been putting off starting your hair growth journey, Amazon Prime Day has a major deal on all Nutrafol products that you will make you wish you had started sooner!

ICYMI – how you do (or don't) treat your scalp can have a major impact on your hair growth. Luckily, Nutrafol makes it easy to support a healthy, happy scalp with their lineup of products, that are all 20% off for just 24 hours:

Plus, the shampoo is loved and approved by Paige DeSorbo, a.k.a. one of our go-to celeb sources for product reccomendations!

"I'm constantly on a hair journey. I'm always trying to have voluminous, amazing hair. This shampoo is so good. It's hydrating," she shared. "It's for thinning hair and it visibly improves volume, strength, and texture— all the things you want shampoo to do. I'm obsessed with it. Now is the time to go on a hair journey." 

Shop the rare sale, below!

Nutrafol Root Purifier Shampoo

This purifying shampoo visibly improves volume, texture and shine for your healthiest scalp yet! Plus, it balances oil production to focus on hydration and balance.

Nutrafol Strand Defender Conditioner

Need a boost of elasticity and moisture? This conditioner is for you! It defends your locks against damage while strengthening for improved hair health overall.

What Shoppers Are Saying

"My esthetician recommend this and she was right. This works on my dry flakey skin. You can feel the silky essence as you use. Would highly recommend," a reviewer shared about the conditioner.

A customer who tried the shampoo wrote, "My hair feels soft, clean, and refreshed after each wash. I also like that it hydrates without leaving any heavy or greasy residue, so my hair still feels light and manageable."

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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