Kekeli Borborbor Group, Shakers Band bring cultural flair and live music to Ecobank JoyBusiness SME Fair 2026
The Ecobank JoyBusiness SME Fair 2026 has received an exciting blend of traditional Ghanaian music and live-band entertainment, with the Kekeli Borborbor Group and Shakers Band adding to the attractions at Ghud Park, Accra Mall.
The Kekeli Borborbor Group thrilled patrons with an energetic display of Borborbor, bringing the rich cultural rhythms and dance traditions of the Volta Region to the exhibition, while Shakers Band entertained the gathering with a live musical performance.
Their performances added another dimension to the three-day event, transforming the business exhibition into a lively meeting point for commerce, culture and entertainment.
Patrons were treated to an atmosphere where shopping and business networking went hand in hand with music and dancing, giving exhibitors and visitors more reasons to enjoy their time at the fair.
The performances complement the entertainment attractions of the 2026 edition, which has already featured Ghanaian music duo Lali X Lola and King Jerry, whose appearances got vendors and patrons dancing, with some exhibitors even carrying their products onto the dance floor.
A marketplace filled with Ghanaian products
Beyond the entertainment, the fair has brought together more than 80 businesses and brands offering an impressive range of products and services.
Food lovers can explore locally processed products from Didi Shito, Corki Ventures, Manellah Foods, Gold Coast Foods' Sankofa Spices and Yaapee Royal Foods.
For refreshing beverages, Koa Impact Commerce is showcasing natural cocoa juice, Delsoy Ltd has soy milk, Orave Juices is offering fruit juice, while Pinnacle Coco Limited is presenting coconut juice.
Other food attractions include Flourish Foods Africa's grilled chicken, MamsiJoy Ventures' rice, Ellie Catering Services' fufu, Martha's Yam Trading's yams and Selis Satisfactory's kenkey.
Fashion enthusiasts can also discover collections from Haute Xklusive, La Robe Classique, Asangenta, Kofikyere Klothing and Regy Couture, alongside footwear from Shoes TE3 and hair products from Kinky Love Crochet.
Beauty and lifestyle brands, including Haus of Lush, RNS Beauty and Mist and Strands, are equally providing shoppers with opportunities to explore personal-care and beauty products.
Technology and household solutions are also represented, with Galop Sea Limited showcasing laptops and accessories, Xfromo Hypermart displaying mobile phones, including Google Pixel devices, and Sintex Tank presenting water-storage solutions.
Katon 360 Technologies and Solid Connect are exhibiting digital solutions designed to support businesses and artisans, while Atlantic Meridian EV is showcasing electric vehicles.
Supporting Ghanaian businesses through entertainment
Organised by the Multimedia Group in partnership with Ecobank and powered by JoyPrime, the fair provides small and medium-sized enterprises with a platform to increase brand visibility, attract customers, generate sales and establish valuable business connections.
The combination of traditional performances, live music, product exhibitions and shopping deals has strengthened the fair's appeal as more than just a commercial event.
With its final day taking place on Sunday, November 15, patrons are being encouraged to visit Ghud Park, Accra Mall, to experience the remaining attractions, support local businesses and enjoy the vibrant atmosphere before the 2026 edition draws to a close.
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DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
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