Antara News·Indonesia·Friday, September 4, 2026 at 11:52 AM

Manpower Minister highlights communication skills for entrepreneurs

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Nur, Azis Kurmala

Jakarta (ANTARA) - Manpower Minister Yassierli has stressed the importance of communication skills for self-employed workers or entrepreneurs.

“The key is for business owners to maintain continuous communication, maintain product quality, and ensure that customers' needs continue to be met,” the minister said in a statement issued in Jakarta on Friday.

He said one of the keys to success in entrepreneurship was not merely acquiring customers but also maintaining relationships with them so they remain loyal and continue using the products or services offered.

“If we have managed our existing customers well, at the very least we can retain them while focusing on acquiring new customers. That is how a business can continue to grow,” he said.

According to Yassierli, the ability to retain customers becomes increasingly important as a business grows.

Therefore, he said, business owners need to maintain communication, consistent quality, and customer trust over the long term.

Yassierli cited healthcare services as an example, where providers contact patients after treatment to ask about their progress and ensure that they continue following the recommended treatment.

He said such communication was part of customer relationship management (CRM), which business owners could adopt to retain customers.

Meanwhile, the government, through the Ministry of Manpower (Kemnaker), this year provided assistance to 1,000 established self-employed workers, each receiving Rp15 million in business development capital. In addition, 8,731 new self-employed workers received Rp5 million each.

Yassierli said the Rp15 million in assistance might appear substantial to some people, while others might consider it limited capital.

Therefore, he said, what mattered more was how the assistance was managed and developed optimally to support business growth.

“Our experience at the Ministry of Manpower shows that this program has been running for six years and has produced many successful new entrepreneurs,” he said.

In addition to capital assistance, Yassierli said participants in the self-employment program would receive training to strengthen their business capabilities, including business idea development, product packaging, online marketing, and maintaining product quality.

He hoped the training would not stop at providing knowledge but would be applied consistently in running their businesses.

“There is no success without serious effort and perseverance. We never know when we will succeed, but if we persevere, we are confident that we can achieve success,” he said.

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