Seungri links spark fresh boycott calls against K‑beauty brand JM Solution

While Seungri has not appeared in South Korea, the former BigBang member has been spotted in South-east Asia including at a birthday party. — Picture via Twitter/VVIPforVictoRi

By Malay Mail

First Published: Tuesday, 22 Sep 2026 4:57 PM MYT

SEOUL, Sept 22 — K‑beauty brand JM Solution is facing renewed calls for a boycott after online posts resurfaced alleged past business ties with former BigBang member Seungri, who was convicted in the Burning Sun scandal.

According to The Korea Herald, the controversy erupted on Sunday when social media users highlighted reports that Seungri had served as a corepresentative of JM Town — a company linked to JM Solution CEO Kim Jung‑woong — before handing the role to his associate Yoo In‑suk amid the scandal.

The posts also pointed to a JM Town event held at Burning Sun, the Seoul nightclub where Seungri was an executive director.

Critics questioned the appropriateness of any association between the brand and Seungri, who completed an 18‑month prison term in 2023 for charges including sexual exploitation, drug‑facilitated assault, illegal filming and distribution of sexual content.

JM Solution products are widely sold through Daiso and Olive Young, prompting consumers to urge retailers to reconsider stocking the brand. The resurfaced ties have reignited debate over accountability in the beauty industry and the responsibility of brands linked — even historically — to disgraced public figures.