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Tuesday, October 20, 2026

Hasbro smashes profit expectations and raises its full-year revenue outlook

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Hasbro (HAS) traded higher in early action on Tuesday after posting a beat-and-raise quarter.

Revenue rose 15.1% year-over-year to $1.6B to top the consensus estimate by $120M. Adjusted operating profit was up 52% year-over-year to $541M, reflecting topline momentum, a favorable mix, and cost productivity. Non-GAAP EPS of $2.90 was reported vs. $1.85 consensus and $1.68 a year ago. Hasbro (HAS) delivered adjusted EBITDA of $604.5M in the quarter to top the consensus estimate of $445M.

"We delivered a fourth consecutive quarter of double-digit revenue growth, and Magic: The Gathering topped $600 million in quarterly revenue for the first time. Our asset-light licensing model lets great partners extend our brands while we focus on what we do best. With a Magic lineup that keeps building, we expect a strong finish to 2026 and continued growth in 202," stated CEO Chris Cocks,

In the consumer products segment, revenue increased 4% compared to a year ago, led by Marvel, KPop Demon Hunters and Transformers.

In the entertainment segment, revenue increased 9% in the quarter, driven by growth in Family Brands.

In the Wizards of the Coast and digital gaming segment, revenue shot up 31%, led by Magic: The Gathering (+34%). Digital and licensed gaming grew 3%.

Looking ahead, Hasbro (HAS) expects revenue to be up 7% to 9% in constant currency, up from a prior range of +5 to +7%. Adjusted operating margin is expected to land between 27% and 28%. Adjusted EBITDA of $1.575B to $1.625B is anticipated. Capital allocation priorities are to invest in the core business, return cash to shareholders through dividends and share repurchases, and continue to pay down debt.

Shares of Hasbro (HAS) were up 0.5% in premarket action on Tuesday.

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