Prime Video announces monthly subscription rate hike

Streaming platform Prime Video announced its plan to implement an increase on its monthly subscription rate to P249, citing various production investments and content programming as reason for the hike.

The rate adjustments, which is effective October 21, was announced during a virtual meeting with select media organizations, including INQUIRER Entertainment.

Under the new scheme, the annual subscription fee is calculated at P1669 per year, which is equivalent to approximately P139 monthly, still relatively competitive with the rates of other on-demand streaming services. Comparatively, Prime Video’s previous annual fee is at P1,390.

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Prime Video said the price increase is attributed to the updated pricing reflects continued investment in its regional Amazon content and programming, several Filipino productions in the pipeline and Hallyu titles, and acquisition of sports content including NBA coverage.

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Despite the monthly price increase, Prime Video said subscribers can still have significant savings under its annual plan payment versus monthly settlement, which could total to P2,988 per year.

Thus, those who would avail of the annual payment scheme can save up to P1,319.

The new pricing scheme becomes effective Oct 21, but existing subscribers will enjoy a one-month reprieve and shall be charged the new rate beginning Nov. 21.

Asked by INQUIRER Entertainment on the new pricing’s impact on Prime Video features and streaming quality, the streaming platform gave assurance that there will be no changes on its features or service tiers. /edv