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Monday, October 26, 2026

Tate McRae Launches TATE 01 Perfume: What It Smells Like, Where to Buy

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Tate McRae perfume out nowE! illustration/TATE BY TATE MCRAE

Want to smell like Tate McRae? Now, you officially can! And according to reviewers, this isn't your typical celebrity perfume. The pop star's debut fragrance, TATE 01,  just launched at Ulta Beauty. It's a fresh, second-skin scent with sparkling bergamot, airy sage, and white floral notes that dry into a warm amber and soft woods.

In collaboration with Scent Beauty, the singer's scent was crafted alongside master perfumers Adriana Medina and Antoine Maisondieu. The result? A sophisticated and chic version of a woody scent that actually lasts. It's perfect for the colder months and will attract compliments. 

"In my beauty routine, fragrance is that final invisible layer that elevates my entire mood," McRae said in a statement. "With TATE 01, I set out to craft a scent that feels entirely second-skin: effortless, subtly edgy, and perfectly you. It melts in so gracefully that it never wears you; it just enhances who you already are. I love to wear it during rehearsals - the scent warms up and moves with my body, allowing me to feel confident."

  • TATE 01 Eau de Parfum is available in three sizes at Ulta Beauty, starting at $30.
  • The scent is a fresh, aromatic, and woody version of a second-skin fragrance. 
  • The perfume was created in collaboration with master perfumers Adriana Medina and Antoine Maisondieu. 

TATE 01 Eau de Parfum

Tate McRae's debut fragrance features notes of sparkling bergamot, clary sage, orange flower, Hedione, ISO E Super, sensual moss, and creamy tonka. 

What Reviewers Are Saying About the TATE 01 Eau de Parfum:

"Tate 01 is, to me, a sensual, clean skin scent. Not detergenty or super laundry-like, nor vanilla or gourmand-ish. More like warm, slightly sweet and slightly salty skin," a reviewer wrote. "Long-wearing and projection is just right - if you're near someone, they'll notice. Appropriate for any age and time of day and any time of year. Really beautifully done!!!"

"I didn't know what to expect and was worried it was going to be just another vanilla celebrity fragrance, but no! It is unique off the bat. The first spray, you get a soft note of bergamot, but the floral sneaks in with a whisper. The warm, musky scent is also not overwhelming."

"I would highly recommend smelling this in person instead of blind buying (mistake #1). It doesn't smell bad at all; personally, it's just not for me."

"Huge Tate McRae fan, so I was so excited to try this! The perfume is AMAZING - the bottle itself is very simple and elegant, and the scent is sophisticated, intimate, and modern. I love it!"

"This fragrance smells amazing! It has that slightly masculine, sophisticated scent while still being feminine and pretty. It smells so good and is honestly such a unique fragrance. I'm obsessed!"

"It's absolutely amazing! I've never received more compliments on how good I smell in my life!! It lasts so long and doesn't cause a headache in the slightest. I'm never wearing another perfume again"

"I blind bought this perfume because I like Tate McRae and I love perfume and thought, why not. Sooooo not a regret to not smell beforehand, I am thoroughly impressed!"

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