Dealing with criticism is my biggest challenge — Aishat Alagbo

Wellness advocate and content creator, Aishat Oluwatoyin, popularly known as Aishat Alagbo, has identified dealing with criticism as one of her biggest challenges in building her wellness brand and entrepreneurial career.

Alagbo, founder of Aish Naturaleaf Herbal, said her entrepreneurial journey had come with several challenges, including building a trusted brand, managing a growing business and constantly improving her products and services.

She added, “One of my most memorable experiences is seeing people genuinely connect with what I’m building. Whenever someone comes back to tell me that my content helped them understand something, or that they appreciate my products and the way I do business, it means a lot to me.”

According to her, such experiences remind her why she ventured into wellness, and encourage her to keep improving despite the difficulties of running a business.

“Entrepreneurship hasn’t been easy. There have been challenges with building a trusted brand, managing a growing business, dealing with criticism and constantly trying to improve,” she added.

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Speaking on how she responds to criticism and scepticism surrounding herbal products and wellness practices, she said, “I actually think healthy scepticism is important. People should ask questions about products they are putting into their bodies.”

Rather than attempting to convince everyone, Alagbo said she preferred to focus on transparency, educating her audience and conducting her business responsibly. She added that she was willing to listen to genuine criticism and use it as an opportunity to learn.

The wellness advocate acknowledged that criticism was inevitable when building a public-facing brand, noting that it was impossible to satisfy everyone.

“I’ve learnt that when you’re building something publicly, you can’t please everybody, and that’s okay,” she said.